Brand News

EXP and Towncriers agencies have lost the juicy multi billion naira MTN Below The Line (BTL) activities account. The account has now shifted its base to Keskese Limited and Brand Activation agencies. According to our impeccable industry source, the pitch that involved nothing less than 17 different agencies was a “real clash of the titans”, as these agencies made insightful …

Leading Telecommunications Company, Globacom on Monday took its network expansion project a notch higher as it signed a $500 million network modernisation and expansion contract with leading telecom vendors, ZTE Corporation. The Company had last Friday signed a $750 million deal with Huawei Technologies to massively expand the huge capacity of the Glo network. Speaking at the formal signing of …

Food drinks and confectionery giant, Cadbury Nigeria Plc, has expanded its product portfolio to include powdered beverages with the introduction of Tang to the Nigerian market. The brand which has already been generating a lot of buzz in key cities across the country from the beginning of the year was officially launched at a special Tang Media Family Fun Day …

Dunlop tyre has been reintroduced into the Nigerian market. In the late 70s and early 80s Dunlop was the name for tyres, at least in Nigeria. Tyre was synonymous to Dunlop, it became generic.  Infact , bathroom flip flops were called Dunlop, largely because of their springy nature. The going was good for many years, the problems started and the …

After six months of electrifying performances, surprise evictions, tough and thorough training, the third edition of Nigerian Idol the TV reality show has come to an end with 22-year-old Moses Obi-Adigwe declared as winner! After an opening performance from season one winner Yeka Onka, the show started with the host Illrymz introducing the two final contestants Moses and Debbie Debbie Olu-Rise …

Foremost Nigerian financial institution, Guaranty Trust Bank plc has once again raised the service bar for Nigerian financial institutions with the recent unveil of its ‘Social Banking’ service on Facebook. The new offering which is the first of its kind by any Nigerian Bank allows the public open GTBank accounts and get Customer Service support on Facebook. Speaking about the …

Athletic goods retailer Reebok has terminated its relationship with rapper Rick Ross, whose song featuring lyrics that seem to boast about drugging and raping a woman has caused an uproar. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an …

In line with its avowed commitment to offer customers unlimited opportunity to interact, leading telecommunication company, Globacom, is offering its subscribers a hundred per cent instant bonus on every recharge. With the 100% bonus offer, a subscriber who recharges with N100 will have a total value of N200 while anybody that recharges with N1,000 will get N2,000 value. Announcing the …

In its resolve to maintain its commanding dominance of the beer market in Nigeria and keep its consumers actively engaged, Star Lager beer from the stable of Nigerian Breweries plc has unveiled a unique and exciting consumer promotion themed Star League – Text & Play.The activity is another avenue for consumers to display their creativity as they enjoy their favorite …

In line with its resolve and determination to consistently engage its consumers, leading Malt brand, Maltina, from the stables of Nigeria Breweries Plc, thrilled consumers and Nigerians that turned up for the annual Lagos Carnival which took place at the Tafawa Balewa Square on Easter Monday. The Carnival is the high point of the week long activities of the Lagos …