Brand News

Toke Makinwa has recently become the face of Mecran Cosmetics! Her spotless, polished skin tone is a beauty to behold and her dewy fair skin makes her stand out! Mecran Cosmetics is a wide-range cosmetic brand that has mastered the science of skin-lightening and warns against using creams with harmful...

  NEW CATEGORY AIMED AT YOUNG JOURNALISTS HONOURS LATE CNN EXECUTIVE MAGGIE EALES, DRIVING FORCE BEHIND AWARDS CNN International and MultiChoice this week officially launched the CNN MultiChoice African Journalist 2016 Awards. The competition for African nationals based on the continent welcomes entries from journalists creating content targeting an African...

Kennedy Uzoka, UBA, Group Managing Director At a meeting held at UBA House, the UBA Group Board today approved the appointment of Kennedy Uzoka as the new Group Managing Director, with effect from August 1st, 2016 and subject to the approval of the Central Bank of Nigeria.  Mr Uzoka succeeds Phillips Oduoza, who retires on July 31, 2016, after two terms of leading the UBA Group.   Kennedy Uzoka has most...

  After 18 years of involvement with the sponsorship of Mathematics competitions in Nigeria, Promasidor Nigeria Limited, manufacturers of Cowbell – Our Milk, has taken a strategic decision to bring all its Mathematics intervention activities by Cowbell under one umbrella, Cowbellpedia. The Cowbellpedia Secondary Schools Mathematics TV Quiz Show is...

Increasing brand awareness is a slow and a demanding process, so don’t be afraid to ask for help. In fact, you shouldn’t hesitate in hiring help in a form of brand ambassadors that will help you spread the word about your business, service or a product. Suitable for events, promotions...

Classified advertising is probably the most widespread and effective way both to tell about your goods and services and to find what you need. It is not only a greater return of your investment but also a space where you can post adverts for free (in most cases). Check out...

Mr. Abderrahmane Chakibi, Managing Director of Sanofi Nigeria and Ghana delivering his welcome speech at the launch of Zentiva in Nigeria, at the Function Suite, Sheraton Hotel and Towers, Lagos recently   Nigeria’s pharmaceutical industry recently received a boost with the launch of Zentiva, a Sanofi company, on Wednesday February...

The Tony Elumelu Foundation (TEF) – in conjunction with the Nigeria Leadership Initiative (NLI) — hosted an intimate discussion between select Associate Fellows of the NLI and Tony O. Elumelu, Chairman of Heirs Holdings and the United Bank for Africa (UBA). The talk, titled ‘Leadership for High Impact’ was designed to...

  Leading consumer electronics company, Samsung Electronics West Africa (Samsung) has reiterated its commitment to innovation, quality and service. Addressing journalists during the recent annual Samsung Africa Forum, Sunil Kumar, Director of Consumer Electronics, stated that Samsung remains “unrelenting in its quest to make life more productive and convenient for...

  Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that...