Brand News

Heineken, a centenarian premium lager beer brand on the stable of Nigerian Breweries Ltd has survived generations of beer consumers the world over. In its many decades of existence, the beer brand has continued to endearing itself teeming consumers of discerning beer drinkers, increasing in brand equity while recording huge profits for its investors. In an exclusive media chat with …

The Lagos State Internal Revenue Service (LIRS) has said its Whistle-Blower Initiative will deepen transparency, and accountability and uphold a high standard in the administration of the tax system in the state. The Executive Chairman of the LIRS, Ayodele Subair, at the official launching of the initiative in Lagos on Friday, said the platform was introduced to encourage the reporting of …

With different varieties of rice in the marketplace at your disposal, you might be wondering which one offers the most value for your money. In terms of health benefits, there are many reasons to believe parboiled rice is a cut above the rest. There are two major forms of rice, parboiled and un-parboiled. Un-parboiled refers to milled rice that has …

The much-anticipated 10th anniversary of X3M Ideas is a milestone in the episodes of marketing communications in Nigeria. Changing the course of the industry’s history, the pan-African creative agency celebrated a decade of existence with regional expansion projects- a rare occurrence for any indigenous advertising brand in Nigeria. In the last three decades, leading agencies like Lowe Lintas, Grant Advertising …

  Ubenwa, a pioneering developer of diagnostic software for the rapid detection of medical anomalies in infant cry sounds, announced a pre-seed financing led by AI-focused Radical Ventures and AI pioneer Yoshua Bengio. A spinout from Mila, Montreal’s AI research institute, Ubenwa is working with Montreal Children’s Hospital and paediatric hospital networks around the world, to build a platform for …

As part of Junior Achievement Nigeria’s vision of inspiring and preparing the youth to succeed in a global economy and in alignment with Union Bank’s corporate sustainability impact strategy, the Bank in partnership with Junior Achievement Nigeria is set to implement the annual Leadership, Empowerment, Achievement and Development (LEAD) Camp for girls. The LEAD Camp which kicks off July 25th, …

  World Chocolate Day! inspired sweetness so much people chose to celebrate it by indulging in the chocolatey goodness of Peak Chocolate. Everyone was nudged to make memorable moments with their loved ones by enjoying Peak Chocolate their way in the ENJOY IT YOUR WAY, INDULGE IN PEAK CHOCOLATE campaign, which featured rewarding and exciting activities. The different activities attracted …

Marketing communications professional, Adeola Amosun has joined Tolaram Group as its Media Manager. Armed with over a decade of proven efficiency across media planning and strategy, content writing, and broadcast media, Adeola will be tasked with assessing reach opportunity, cost and quality of media channels to increase brand TOMA, market share and grow salience; driving cost negotiations to ensure value …

  The single office location on Wole Olateju Crescent in Lekki, Lagos, where the company initially commenced operations in June 2012 is a long way from where it is today. In the intervening ten years, Jumia has grown into one of Nigeria’s most recognisable brands and one of the few brands that can describe itself as truly pan-African. On its …

The United Bank for Africa (UBA), Africa’s global bank has been in operation for over seven decades. Today, the group is present in 20 African countries, the United Kingdom, the United States of America and France. The bank has extended its operations to the United Arab Emirates with the official launch of its new branch at the Dubai International Financial Centre (DIFC).   …