Brand News

Power Oil is the headline sponsor of MasterChef Nigeria, marking one of the most culturally strategic brand partnerships in Nigeria’s FMCG sector. The collaboration aligns Power Oil’s growing “Certified Healthy Confidence” positioning with one of the world’s most recognisable food entertainment platforms, creating a powerful intersection between culture, wellness, and...

  Indomie, Nigeria’s leading instant noodles brand, has announced plans for a nationwide Children’s Day celebration designed to create memorable experiences for children and families across the country. The 2026 celebration, themed around fun, happiness, and togetherness, will culminate in a flagship event on May 26, 2026, at the Apapa...

L–R: Nicholas Obasigie, Head of Seller Management, Jumia Nigeria; Temidayo Ojo, Chief Executive Officer, Jumia Nigeria; Richmond Otu, Chief Supply Chain Officer, Jumia Nigeria; and Henry Enyinnaya, PR Manager, Jumia Nigeria, during the Jumia Anniversary "14 years with you" Press Conference in Lagos on Friday, May 22, 2026.   Jumia...

  Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of the 100 Most Influential African and Diaspora Chief Marketing Officers (CMOs), further cementing her reputation as one of Africa’s leading marketing professionals. The recognition, conferred under the ACMO100 initiative of Brand Africa, celebrates top marketing executives whose...

  In celebration of World Milk Day 2026, Leading dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk, has launched a nationwide consumer campaign themed “Show Peak Love”, an initiative designed to celebrate everyday Breakfast Heroes who in one way or another, nourish others with Peak Full Cream Milk. The...

  At the 12th Africa Magic Viewers’ Choice Awards (AMVCA), Guinness took centre stage by blending high fashion and pop-culture moments with fan engagement through its sponsorship of the Guinness Best Dressed Voters’ Choice Award. Hosted on the Guinness Most Rated platform, the initiative handed the power to the fans,...

  X3M Intelligence (the research & insight arm of creative agency, X3M Ideas) hosted a talk session unveiling fresh research aimed at helping alcohol brands better understand and engage Gen Z consumers, whose drinking culture is increasingly seen as different from that of millennials and other generations before. The event,...

Mouka Limited, Nigeria’s foremost sleep solutions provider, proudly announces that its Managing Director, Dimeji Osingunwa, has been honoured with the Marketing and Business Leadership Award at the ADVAN African Awards for Marketing and Business Excellence 2026. The prestigious award was presented at the 14th edition of the ceremony held on...

  Guinness Nigeria Plc has announced the return of Orijin as the official alcohol sponsor of the 2026 Ojude Oba Festival, reinforcing the company's continued commitment to celebrating and preserving Nigerian culture through one of the country's most iconic cultural gatherings. The announcement was made at a press conference held...

By Jumoke Adejumobi-Owodunni CEO, MorganPeak Limited | Strategic Advisor to Financial Institutions. There is a conversation happening in boardrooms across Lagos, Nairobi, Accra, and Johannesburg. It goes something like this: FinTech is eating our lunch. What do we do? It is the wrong question. Over the past decade, African financial institutions have...