Brand Campaign

To inspire creativity and excellence on global scale, New York Festivals, the organisers of New York Advertising Awards, is partnering with MARKETING EDGE Publications, Nigeria's leading marketing and brand-centric media powerhouse. In the strategic and global partnership, MARKETING EDGE Publications will be promoting and covering the prestigious New York Advertising...

In the bustling kitchens of homes across Nigeria, something magical is happening. Amidst the sizzle of pans and the aroma of spices, families are coming together in a celebration of love, nourishment, and togetherness. Golden Terra Soya Oil’s “Pour Pure Love” campaign has captured the hearts and taste buds of...

Flour Mills, a leading player in the FMCG sector, is set to make waves once again with the reintroduction of its iconic brand, Honeywell, accompanied by the hit jingle, "Bambamlala." This strategic move marks a significant milestone for the brand as it reenters the market with a fresh perspective and...

As part of an effort to reward users of FirstMobile, its mobile banking solution, FirstBank has launched the second season of its reward scheme tagged “FirstMobile Cash Out Promo 2.0”. The promo which began on Monday, 15 January 2024, ends on Friday, 15 March 2024, and is open to new and...

When it comes to seasoning, Terra Cubes has become one of the most popular household names in the Nigerian market. Its blend of carefully sourced natural ingredients which delivers consistent taste, rich mouth-watering flavor, and inviting aroma sets it apart from other seasoning cubes. Now, as part of its commitment...

Chivita, one of Nigeria's leading beverage brand has launched a new digital campaign for its beloved kiddies brand, Chivita Smart Malt to engage and welcome children back to school. The campaign tagged, “Make the Smart Choice” reinforces the brand's commitment to engaging mothers with more nourishing option for children, with...

In a strategic move to enhance its brand identity and reflect its values, Premium Natural Sweet Wine, Sweet Lips has rebranded to Sweet Kiss. This rebranding underscores the company's dedication to delivering delightful experiences and emphasises its renewed commitment to customer satisfaction. By adopting the name “Sweet Kiss”, the brand...

MediaFuse-Dentsu has donated computers to Army Children Senior High School, Ikeja in a bid to empower students with the tools and resources needed to succeed in today's tech-driven world. "In today's digital age, access to technology is no longer a luxury, but a necessity," said Group Chief Executive Officer of...

Life Lager Beer, a proud sponsor of the Super Eagles, has commended the team's performance at the ongoing Africa Cup of Nations (AFCON) after the brilliant victory over host nation Côte d'Ivoire on Thursday. The premium beer brand has re-emphasised its support and belief in the national team to qualify...

In a spectacular display of national pride and football fervour, Life Lager, the distinguished beer brand under the esteemed banner of Nigerian Breweries PLC, declares its steadfast partnership with the Super Eagles as the Official Beer of the Super Eagles for the ongoing African Cup of Nations (AFCON) 2023. Embedded...