Brand Campaign

On Friday, September 6th, 2013, leading telecommunications company, MTN launched its Songstar Karoke mobile app in partnership with leading African music producer, Don Jazzy. The app which allows customers on the MTN network select, listen and sing to a karaoke version of any of their favorite songs both locally and...

Samsung on Wednesday used its second high-profile event this year to pitch the Galaxy Note III, the latest iteration of large-screened smartphone, and Galaxy Gear, its foray into selling a "smartwatch." Gear, which will run on Android software, allows users to track their health data, get social media notifications and...

In its unique tradition of rewarding loyal consumers, Star lager beer, from the stable of Nigerian Breweries Plc, has unveiled the brand’s second national consumer promotion in 2013. The new national consumer promotion tagged ‘Win and Shine’ promo is set to redefine consumer experience in brand promotion and open to...

It is almost time for some hard core comedy. The Nite of a Thousand Laughs event will be coming to you live for its 8th edition and is now revamped and recharged. The event has changed its template to reflect strict time of comedy for this years edition. The new package...

At Sheraton Hotel and Towers Ikeja Lagos on Tuesday 27th August 2013, the brand owners of the Titus Sardines, worldwide; UNIMER Group, SA Morocco in conjunction with her biggest Distributors   on the west coast of Africa, unfolded plans for a new marketing campaign aimed at protecting consumers of the vintage...

Brands, more than ever before, are making conscious efforts to align with the aspirations of consumers. This is due to among others the increase in consumer-market awareness, but more importantly brand owners are interested in creating brand loyalty that plays significant roles in profitability, market share growth and sustainable success...

Woken up by competition and perhaps adulteration, Titus Sardine brand, which has remained quiet in the Nigerian market, has developed a new marketing campaign to distinguish the long-standing brand in the market. The objective of the campaign unveiled to journalists recently is to boost the share of Titus Sardine in...

The Yoruba adage, olobe lo l’oko (the best cook among rival wives has the ears/mind of the husband) sums up the import and essence of the new Onga seasoning television commercials  (TVCs) currently running on all major TV networks both on cable and terrestrial platforms across West Africa. The TV...

As part of its commitment to reward and empower its customers, leading telecommunications service provider Airtel Nigeria, has introduced an exciting trivia-based mega consumer Promo to delight and handsomely reward subscribers with millions of cash prizes daily. The Promo, tagged Airtel STEP UP Promo, is anchored on a point-based interactive...

It is no longer news that the Nigerian mobile phone industry has evolved from what used to be a non-competitive arena that had only a few brands dominate the hearts and hands of the average Nigerian. The once stigmatised Chinese owned company ‘Tecno Technologies’ has evidently grown from producing what...