...Cements capital raise with full regulatory approval Sterling Financial Holdings Company PLC has achieved another milestone with the approval of the Central Bank of Nigeria (CBN) recognising an additional ₦75 billion in its capital raise. This approval represents the final leg of the capital injection that was achieved through...

On Sunday, November 24, 2024, the Hall Event Center in Victoria Island, Lagos, was alight with brilliance as the Lagos Advertising & Idea Festival (LAIF) Awards celebrated its 19th edition. Among the dazzling displays of creativity, one name stood out and etched itself into history: Golden Terra Soya Oil.Themed “Staying...

The final episode of Style Magnate, Showmax’s fashion and design reality show, is now streaming, with all episodes available to binge-watch. After weeks of tough challenges designed to test their design prowess and ability to think on their feet and unexpected twists, Esther Okonta emerged as the first-ever Style Magnate...

  Africa Magic, in partnership with MultiChoice, is thrilled to announce the call to entry for the 11th edition of the Africa Magic Viewers' Choice Awards (AMVCA). Entries open on Monday, 23 December 2024, and close on Friday, 31 January 2025. The AMVCAs celebrate exceptional talent, creativity, and innovation within the...

Heirs Insurance Group, Nigeria's fastest-growing insurance group, has released its new web drama titled "The Underwriters" on its YouTube channel—the first insurance-themed web series in Africa. Unveiled in time for the holidays, the web series is part of the Group's "Unwrapping Smiles" campaign aimed at elevating the holiday experience for...

SBI Media has reaffirmed its position as Nigeria’s largest independent media agency, as recognized in the 2023 RECMA (Research Company Evaluating the Media Agency Industry) rankings. The agency secured the third spot among all media agencies in the country, demonstrating extraordinary resilience and growth despite prevailing macroeconomic challenges. The RECMA...

…Governor restates state’s readiness to host Africa's largest 72-hour non-stop shopping and entertainment event Lagos State Governor Babajide Sanwo-Olu, will on today, December 23 flag off the maiden edition of the Lagos Shopping Festival (LSF), Africa’s largest 72-hour non-stop shopping experience, at a brief ceremony to be held at 4pm...

This holiday season just got a whole lot more exciting! PalmPay, one of Africa’s leading fintech platforms, operates Nigeria’s most used mobile wallet and has teamed up with Jumia, the continent’s e-commerce giant, to launch a festive campaign that’s all about convenience, rewards, and enhancing your shopping experience. Running from...

https://www.youtube.com/watch?v=6gbogR9bJac As part of its groundbreaking launch, Pulse Marketing introduced Selarah by Suplé, a fictional beauty brand, in a bold social experiment that highlighted the risks of prioritizing attention over results. The fake brand campaign generated impressive buzz—achieving a 30% engagement rate and over 500 brand mentions by tapping into...

In a remarkable display of compassion and corporate responsibility, S0&U Group has once again brought hope and joy to its host communities through the 7th edition of its annual Give Love Initiative. Themed “We Are Stronger Together,” this year’s program came at a critical time, underscoring the importance of unity...