Team Football triumphs in Malta Guinness Game On As the popular saying goes, all good things must come to an end. So it was with the first season of Game On, the Malta Guinness-powered reality series to find Naijas’ true passion. For the last time, Lanre Da Silva and Daniel...

MTN BetterMe: What you need to know The world is fast changing, with technology taking over our everyday lives. Access to the internet provides opportunities that enable individuals attain greater heights and do a whole lot of things faster and better with less effort. There is need to stay ahead...

The third edition of Nigerian Entertainment Conference will hold in Lagos, Nigeria on Wednesday April 22, according to a statement issued today, by organisers NET Newspaper. The umbrella conference for the Nigerian entertainment sector which debuted in 2013 will see everyone come together again at Eko Hotels in Lagos, for...

Adebayo Adekanmbi is Chief Marketing Officer of MTN Nigeria. He combines multi-disciplinary competencies as a Brand /Marketing Strategist, Consumer Insight Data Analyst and Business Intelligence professional. Taking a look back at your career trajectory before your appointment as CMO, would you have dreamt that you’d be marketing lead for one...

Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology products; women were fashion buyers. Kids had disposable income to waste, and mature folks cautiously invested their pennies. Branding...

Based on our decades of work on the world's most valuable brands, we know that strong brands deliver superior business returns. We have also learned that the strongest brands are built from the inside out and share common attributes and behaviors such as: ·      Very high internal clarity...

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what...

Brand is dead. Brand is alive. Brand is, as never before, design. Why do we say this? There’s now a widespread belief that talking about brand in the conventional sense slows everything down, and that all those brand strategies, brand models, brand onions and brand guidelines just get in the...

In bid to celebrate friendship and build relationship, Lenovo, a leading technology company is encouraging customers to take charge and do something for someone. The trusted Smartphone brand is rewarding Nigerian Who Do with an opportunity to host three friends to an exotic dinner in a five star hotel. To...

Durex is the world’s No 1 condom brand with over 75 years of unsurpassable experience of manufacturing condoms & products to enhance sexual well-being distributing across the globe. Jumia Nigeria teams up with Durex and the popular Pulse VIP to host a grand event in one of the finest locations, COVA lounge...