Articles

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry...
Brand News

Snapchat Wants to Turn Your Selfie Into an Ad

Marketers can sponsor lenses, which add interesting graphics to users' selfies One-day 'lens' sponsorship reportedly costs $750,000 Few snaps are more popular than selfies, and now Snapchat has a way for brands to turn them into promotional opportunities—for a price. The Financial Times reports that the Venice, Calif.-based player is...
Sports

Walcott: Ozil is a Special Player

Theo Walcott believes that Arsenal can build a team around a special player like Mesut Ozil, saying that the Germany playmaker "makes football look easy". World Cup-winner Ozil has enjoyed a strong campaign so far, amassing three assists and creating more chances than any other player in the Premier League....
ArticlesBrand News

#SwitchOn – Switch The Way You See Transactions…Transactions Yesterday, Today And Tomorrow

  Relationships and all manners of interactive exchanges between people form the soul of every society. The higher the rate of relationships and productive exchanges, the more prosperous a society becomes economically and culturally. When people say that ‘Africa is rising’, they don’t merely mean that GDP figures are growing or infrastructure is being built or per capita incomes are...
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