In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful businesses out there—you can increase your odds...

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh. In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate...

The Chocolate City CEO is featured on a brand new track with Eedris Abdulkareem called ‘Telemundo’. The song was produced by M.I and SosoBeatz. According to Eedris Abdulkareem’s PR, this song is for the Nigerian ladies who over-emphasize the importance of being romantic to their partners based on what they...

If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green. That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile,...

We live in a return-on-investment-driven society that is obsessed with instant gratification. Whenever we implement a new product feature, make a pitch to investors, launch a marketing campaign, interview a key job candidate or make a sales call, we want to see tangible and immediate results. Our obsession with seeing measurable business results can...

Breakfast is essential and it is not advisable to skip, a nutritionist has said. Dr Folake Samuel of the Department of Human Nutrition, Univeristy of Ibadan (UI), said it is dangerous to skip breakfast or eat just anything to replace breakfast. In an inteerview with The Nation,Dr  Samuel said: “Skipping...

Janet Jackson Shares New Song "Unbreakable" Janet Jackson wants the world to know that she’s still owns her position at the top of the entertainment industry – globally. Janet Jackson has once again packed a punch in the album cover for her long-awaited eleventh offering, Unbreakable. On Thursday, the 49-year-old...

Shout out to our Lagos, Enugu, Port Harcourt and Benin peeps! Guinness believes that your city is Made of Black. Lagos; the city that never sleeps; the hub of business and entertainment. The people of Lagos typify the Made of Black attitude; they are hardworking and resilient. I am sure...

I recall a job interview some time ago where having successfully scaled through the processes, I had to meet with the business owner for final talks (usually money matter). In the course of the talk, somehow the conversation veered into cosmetics for men. After much jaw-jaw without agreeing on the...

Kasapreko Company Limited makers of the popular Alomo Bitters launched TWO new brands Kalahari Bitter and Carnival Strawberry into the Nigerian market. The event, which was held at Club Escape in Lagos over the weekend, was well attended by crème de la crème in the society. The introduction of these...