Classified advertising is probably the most widespread and effective way both to tell about your goods and services and to find what you need. It is not only a greater return of your investment but also a space where you can post adverts for free (in most cases). Check out...

Mr. Abderrahmane Chakibi, Managing Director of Sanofi Nigeria and Ghana delivering his welcome speech at the launch of Zentiva in Nigeria, at the Function Suite, Sheraton Hotel and Towers, Lagos recently   Nigeria’s pharmaceutical industry recently received a boost with the launch of Zentiva, a Sanofi company, on Wednesday February...

  You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity. In my opinion, roughly 95 percent of small businesses have a poor logo -- meaning it delivers a...

  Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that's the place where your brand will live or die. You need to look into the minds of your prospects and ask yourself: What do we...

The Tony Elumelu Foundation (TEF) – in conjunction with the Nigeria Leadership Initiative (NLI) — hosted an intimate discussion between select Associate Fellows of the NLI and Tony O. Elumelu, Chairman of Heirs Holdings and the United Bank for Africa (UBA). The talk, titled ‘Leadership for High Impact’ was designed to...

  Leading consumer electronics company, Samsung Electronics West Africa (Samsung) has reiterated its commitment to innovation, quality and service. Addressing journalists during the recent annual Samsung Africa Forum, Sunil Kumar, Director of Consumer Electronics, stated that Samsung remains “unrelenting in its quest to make life more productive and convenient for...

  Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that...

Nigeria has re-appointed Samson Siasia as Head Coach of the Senior National Football Team, Super Eagles. He will work with respected tactician Salisu Yusuf, FIFA U-17 World Cup –winner Emmanuel Amuneke and Alloy Agu for the upcoming 2017 Africa Cup of Nations qualifiers against Egypt. Siasia will work with respected...

  MTN, a leading telecommunication service provider in Africa, has announced the signing of a content distribution deal with Sony Music, an American music corporation. The deal will give MTN’s customers unprecedented access to Sony’s expansive catalogue of local and international performers. “We are delighted to have signed this agreement...

Intelligent, vibrant and prominent comedian, Acapella is set for his 4th annual ground breaking and epoch-making gospel comedy concert, Acapella Live in Comedy Goes To Church. This year's event which is powered by Purple Roof entertainment will witness top Nigerian comedians and music stars is tagged "The 4th Impact", Akpororo,...