brandessence

Star Wears New Look at the Star Re-Launch Party in Lagos

Just recently at the Eko Hotel & Suites, Victoria Island, Lagos, premium lager beer Star from the stables of Nigerian Breweries Plc re-launched in style. The re-launch party hosted by Tinsel actor Gideon Okeke, saw in attendance some of Nigeria’s most renowned entertainers including M.I.who was the first artiste to come on stage and perform his hit tracks “African Rapper” and …

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Gala Renews Value to Retain Market Leadership at 50th Anniversary

Despite the fierce competition from new entrants and market challengers, the Chairman of UAC Foods Limited, Mr Larry Ettah has said Gala remains the market leader in the sausage roll market in the country. He said this at the re-launch of Gala to mark the 50th Anniversary of the existence of the sausage roll in the Nigerian market. Ettah, noted …

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Close Up Raises 52 Nigerian flags to Mark Anniversary

Close Up, Unilever Nigeria Plc’s premium toothpaste, on Thursday, officially commenced a campaign with the theme, “Close Up loves Naija,” by raising 52 Nigerian flags, as part of activities to mark its 38th years in the Nigerian market. The Managing Director of Unilever Nigeria Plc, Mr. Thabo Mabe, said the company decided to raise such a number of flags to …

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Cadbury Launches new TomTom Honey Lemon

Cadbury Nigeria Plc has reinforced its leadership of the Nigerian candy market with the introduction of TomTom HoneyLemon, the latest variant of TomTom. Dubbed ‘the new taste of relief’, TomTom HoneyLemon is a yellow candy, with white stripes that has the sweetness of honey, freshness of lemon and coolness of menthol, giving consumers more soothing relief in the throat, while …

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Peak Milk kicks off ‘Drink Milk Everyday’ Campaign

AS part of its vision of creating a healthy Nigeria, FrieslandCampina WAMCO Nigeria Plc under its flagship, Peak Milk, flagged-off the campaign tagged: “Drink milk everyday” in Martinos Hall, No. 1, Jobi Fele Way, Alausa, Ikeja, Lagos. The campaign, which is an initiative to encourage Nigerians to appreciate the importance of milk to both the young and old, witnessed personalities …

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StarTimes Renews Bond with Customers with Anniversary Promo

As part of efforts to boost sales and increase its brand loyalists, StarTimes pay TV has launched a promo tagged, 2 Million Naira second anniversary promo.” According to the pay TV’s public relations officer, Mr. Celestine Umeibe, the reward programme was mapped out to celebrate the organisation’s two years of successfully operating the DTT service in Nigeria and to also …

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Huawei, Etisalat launches sales promotion

AS part of its market development drive, Huawei Devices has launched a sales drive promotion in partnership with Etisalat Nigeria. Amongst the devices listed for the promotion includes the popular Huawei Gaga Smartphone bundled with free data packages along with the U8800, G3610 Dual SIM, and the E5 Mobile Wifi. Customers stand a chance of winning exciting gifts including brand …

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Wizkid and Tiwa Savage Officially Unveiled as Pepsi Brand Ambassadors

Mavin Records star, Tiwa Savage and EME’s Wizkid  made history on Wednesday night as they were officially unveiled as ambassadors of one of the leading  soft drinks in Nigeria, Pepsi. Wizkid recently won  the Best International Act (Africa) in the prestigious BET awards held in Los Angeles, United States, just as  Tiwa Savage was co-host of the reality TV show …

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GSK Introduces New Sensodyne Toothpaste

GLAXOSMITHKLINE Consumer Nigeria Plc has launched a new advanced formula Sensodyne with more fluoride, more mint and less abrasion. The improved Sensodyne was unveiled to the expert community at the Nigerian Dental Association (NDA) national conference, which took place recently in Lagos. The Director, Clinical Research for GSK globally, Dr. Stephen Mason, explained that the improved formulation of Sensodyne Toothpaste …

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GOtv Excites Subscribers with Channel O Launch

GOtv, fast-growing, multi-channel, digital terrestrial TV, will now screen Channel O, the first music channel to demonstrate a good understa nding of African music, effective from July 2012 as part of plans to continuously add value to its subscribers. Channel O is also proud to associate with GOtv, which is already making huge strides in Nigeria, Kenya, Uganda and Zambia …

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