In a bold and future-forward move, 9mobile today announced the formal commencement of its transition to a new corporate and consumer identity, T2. This strategic brand migration marks a pivotal chapter in the company’s business transformation, setting the stage for a renewed competitive presence in Nigeria’s telecoms landscape and a...

The Super Falcons of Nigeria, fresh from their historic 10th Women's Africa Cup of Nations (WAFCON) title victory, presented a formal letter to MTN Nigeria on August 5, 2025, in Lagos, thanking the telecommunications company for its visible support throughout the tournament and beyond. The letter, signed by team captain...

 Managing Director and Chief Executive Officer, Airtel Nigeria, Dinesh Balsingh, has identified data demands and network connectivity access as two of the critical areas in which the organisation is actively innovating to further improve customer satisfaction. Mr Balsingh made this revelation at an exclusive roundtable with senior media executives in...

Nestlé Nigeria has introduced new clear caps across its Pure Life bottled water range to boost recyclability. The clear caps, first introduced with the launch of the 33cl Nestlé Pure Life bottles, now feature on all bottle sizes, excluding Nestlé Pure Life Protect. By eliminating the traditional blue color pigmentation,...

As part of its bold plan to simplify insurance education and boost insurance literacy, Heirs Insurance Group, Nigeria's fastest-growing insurance group, has announced the first cohort of its inaugural Creators Fellowship. The first-of-its-kind social impact initiative was created to drive insurance education and financial literacy across Nigeria. The cohort features...

L-R: Senior Manager, Inclusive Climate Action and Knowledge – Climate Action Implementation (CAI) Africa Programme, C40 Cities, Kevin Mutia; Permanent Secretary, Office of Drainage Services, Engr. Mahmood Adegbite; Special Adviser to the Governor of Lagos State on Environment, Engr. Olakunle Rotimi-Akodu; Lagos Has Talent 2025 Winner, Progress Jesutomiwa Giwa; Permanent...

Port Harcourt, the Rivers State capital, came alive on July 27, 2025, as lovers of Orijin bitters and infused cocktails gathered for an unforgettable night of culture and celebration at Lesukka Lounge. The venue was filled with excitement as guests, dressed to impress, enjoyed a lively atmosphere filled with the...

    Mr. Buchi Johnson, the Founder/CEO of Lilvera Group, one the leading integrated marketing communication company in Nigeria, has been appointed into the 2025 Canadian Marketing Association (CMA) Awards jury as a judge. According to the statement made available to the media, Buchi will be judging in the Customer...

On July 26th, Ngwo Park in Uwani, Enugu, transformed into a haven of flavour, music, and shared joy as the Golden Penny Food Festival brought people together for a day that will live in our hearts for a long time. From the moment you stepped into the park, you could...

    Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management   Dr. Ajiborode Abiodun - July 2025   Abstract Contemporary marketing environments demand sophisticated approaches to brand building that transcend traditional demographic segmentation strategies. This conceptual paper introduces the TSPR model encompassing Tribe,...