Brand News

UBA’s Debut $500m Eurobond Oversubscribed 240% By Global Investors – Further Validation Of UBA’s Pan-African Growth Strategy

Mr. Kennedy Uzoka, Group Managing Director/CEO of UBA Plc United Bank for Africa Plc (UBA) successfully raised USD500 million, though a debut Eurobond, which was 240% over-subscribed. The significant investor demand reflects the strong global investor appetite for UBA’s credit and support for the Group’s pan-African financial services strategy. The Global Offering is a five-year...
Brand News

Heirs Holdings Appoints Director of Marketing and Corporate Communications

Pelumi Fadairo, Director of Marketing and Corporate Communications Heirs Holdings today announced the appointment of Pelumi Fadairo as Director of Marketing and Corporate Communications.  Fadairo will be responsible for driving the Group’s strategic marketing objectives and co-ordinating brand management of its rapidly growing portfolio of pan-African investments in the power, financial...
Articles

The Secrets of Achieving Cult Status

Be original, accessible and invite people on the journey with you – just some of the advice from brands that have achieved cult status. Cult status is not something that can be manufactured. It grows organically, often taking years to achieve. Sometimes built around an iconic product or style, cult...
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