brandessence

GSK Introduces New Sensodyne Toothpaste

GLAXOSMITHKLINE Consumer Nigeria Plc has launched a new advanced formula Sensodyne with more fluoride, more mint and less abrasion. The improved Sensodyne was unveiled to the expert community at the Nigerian Dental Association (NDA) national conference, which took place recently in Lagos. The Director, Clinical Research for GSK globally, Dr. Stephen Mason, explained that the improved formulation of Sensodyne Toothpaste …

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GOtv Excites Subscribers with Channel O Launch

GOtv, fast-growing, multi-channel, digital terrestrial TV, will now screen Channel O, the first music channel to demonstrate a good understa nding of African music, effective from July 2012 as part of plans to continuously add value to its subscribers. Channel O is also proud to associate with GOtv, which is already making huge strides in Nigeria, Kenya, Uganda and Zambia …

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La Casera Rates Latina Sugar-Free Fruit Drink Trial High

The La Casera Company limited, maker of the latina Sugar-free fruit drink, has said its recent activation train to Ikeja Latina fruit was a huge success. Mr. Prahlad Gangadharan, explained that the activation is being organised to further introduce the Latina drinks to the target consumers by giving them trial opportunity to relish the taste of the new drink. “Because …

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141 Worldwide Boss, Bunmi Oke, Emerges New AAAN President

The Chief Operating Officer/Executive Director of one of the nation’s frontline creative communication agen-cies, 141 Worldwide, Mrs Bunmi Oke, over the weekend, was elected as the new president of the Advertising Agencies Association of Nigeria (AAAN). The new AAAN president, emerged winner of the office, afte she was elected unopposed at the association’s 39th Annual General Meeting, held in the …

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Brands Behaving Badly on Social Media

By Banele Rewo If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science. What do I mean? Brands along with every service supplier in the marketing chain contribute extraordinary …

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Branding for Small Businesses

BY NONSO NDUMANYA Brands are everywhere. They are a part of our lives, though some brands are more successful than others. What makes Mr. A sell his nicely packaged loaf of bread in a store, and Mr. B less of the same bread in another store. What makes Mrs. X opt for the high crowded hair salon, other than the …

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Bola Akingbade Retires in Style

The leading telecommunications company in Nigeria, MTN, has announced the retirement of its Chief Marketing and Strategy Officer Bola Akingbade effective June 30, 2012, following six years of meritorious service. An experienced Marketing strategist, he joined MTN after a distinguished career with Nigerian Breweries, where he rose to the position of Marketing Director. MTN Nigeria and indeed the MTN Group …

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Keystone Bank inspires customers with ‘Never say Never’ ad campaign

Keystone Bank, one of the three nationalised banks, last week, commenced innovative and inventive TVC advert campaign in line with its heritage. When the bank was created last year with two other banks, marketing communication operators attributed their endurance to effective communication, which they said was central to trust in the banks. Determined to build this trust in the banking …

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Cowbell Milk supports Olympics with National Consumer Promo

Cowbell Milk, the flagship brand of Promasidor Nigeria Limited has launched a national consumer promotion targeted at creating fun and excitement around the 2012 Olympic Games. The promo is tagged “Cowbell Olympic Medal Rush.” The promo which was unveiled last Friday in Lagos is expected to run for three months. Besides the promo, Cowbell Milk is also the Official Milk …

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