brandessence

Y’ello Star: How you can become the next Nigerian Music Sensation

Hey, it’s dawn and you wake up  thinking – ‘How soon, God?’ Then you get into the shower singing a cover of Simi’s ‘Joromi’, it gets a little technical but you maintain your pitch. You smile to yourself, realising you are actually more talented than you give yourself credit. Only, there is a problem. Getting recognised is about the hardest …

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How Dragonfly in Japanese Culture Inspired HP’s Slimmest Laptop

With designs in personal computers (PCs) breaking competitive barriers it is perhaps befitting that HP chose to draw its inspiration for its latest record-breaking laptop from the Japanese dragonfly. The dragonfly which has also inspired many poets, geishas, artists and warriors in Japan and some Asian countries, symbolises power, agility, and victory. Japan is also known as the island of …

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Samsung Embeds High Tech Functionalities in New Mid-range Devices

Gone are the days when medium to low range mobile devices meant that you were missing out on advanced technology features, as Samsung has for the first time, included cutting edge design and futuristic features in its newly launched Galaxy A71, Galaxy A51 and Galaxy Note 10 Lite. Samsung Nigeria officially launched the new devices into the market on Friday …

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IMC Players to Discuss ‘Advertising and Power of Nigerian Story’ at Industry Evening

Imbued with the passion to massively accelerate growth in Nigeria’s marketing communications industry and propel all-round relevance of the industry in the country’s development, Goddie Ofose, one of Nigeria’s top brand analyst and journalist is convening an industry evening summit with the theme “Advertising and the Power of the Nigerian Story”. The event holds on March 6, 2020 at Sheraton …

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HP Nigeria Launches HP Elite Dragonfly PC

HP West Africa has launched the new HP Elite Dragonfly PC as part of its desire to continue driving innovation in the technology space. Speaking at the event launch in Lagos yesterday, the Managing Director of HP Nigeria and District Manager for Central Africa the region, Ify Afe, said the new Dragonfly is first of its kind in the country. …

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Nigeria to Enforce NIN as Requirement for SIM card Registration, Activation

The Federal Government of Nigeria is planning to enforce the need for National Identity Numbers (NIN) to be acquired and submitted by Nigerians and valid passports and visas presented by foreigners before any Subscriber Identity Module (SIM) card can be registered and activated successfully, BusinessDay has learnt. This move is prompted by the government’s effort to validate the identity of …

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Huawei to Unveil IoT solution for Nigeria’s oil and gas at NIPS 2020

Nigeria’s oil and gas sector is set to undergo a digital transformation as Huawei prepares to unveil the Digital Oilfield IoT solution at the Nigeria International Petroleum Summit (2020) in Abuja. The Digital Oilfield IOT Solution is based on the 4G eLTE technology which will help the oilfield to realize the full wireless network coverage and connection of things and …

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Nigerian Breweries Doubles Down on Competition with new Route-to-Market Chain

Amid several industry challenges faced by beer makers in the country such as stiff competition making it difficult for a price increase, sluggish economic growth which has left consumers cash-strapped, and increase in excise duties, Nigerian Breweries, Nigeria’s largest brewer has deployed measures to hedge against some of these industry challenges. The beer-maker is not leaving any stone unturned as …

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Nigerian Bottling Company targets double-digit revenue growth in 2020 through smart sales approach

… To leverage staff development, partnerships Nigerian Bottling Company Limited (NBC) has said in year 2020, it is targeting a double-digit growth in revenue, which it hopes to achieve through its smart sales strategy. Speaking during NBC’s sales department and trade partners’ award event at Eko Hotel, Lagos, Goran Sladic, Greater Lagos Sales Director, NBC, said the company is working towards …

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Partner Mobile Unveils EV1, Partners Ntel To Avail Nigerians 4G LTE

L-R: Anthony Iloh, GM Direct Sales, Ntel; Ifeoluwa Molokwu, Chief Operation Officer, Partner Mobile; Olusola Akintola, Chief Technology Officer, Partner Mobile; Hon. Babatunde Omotoba, MD/CEO, Ntel; and Joshua Ajayi, CEO, Awesome Communications at the Media Launch of Partner Mobile’s EV1 Smartphone held in Lagos. Partner Mobile, Nigeria’s fastest growing mobile phone brand, has unveiled one of its most-anticipated smartphones, Evolution …

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