Articles

Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering

By: Philip Odiakose In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for...
Brand NewsEntertainment

Rita Alakija’s Team Emerges Champion at Coronation Silver Cup, Lagos Polo Tournament

L-R: Team member, Ibadan Durante, Ahmed Umar; Captain, Ibadan Durante, Rita Alakija; Head, Brands and Communications, Coronation Group Limited, Aishat Anaekwe; Chief Marketing and Communications Manager, Coronation Group Limited, Ngozi Akinyele, MD/CEO, Coronation Group Limited, Wole Onasanya; Executive Director, Coronation Life Assurance, Adebowale Adesona, Representative of Coronation Registrars, Sophie Paul,...
Brand News

Nigeria’s GDP Forecasted to Grow By 3.1% in 2024

FBNQuest, the investment banking and asset management subsidiary of FBN Holdings Plc recently published the FBNQuest Research Economic Outlook Report. The report indicates that Nigeria's Gross Domestic Product (GDP) is projected to grow by 3.1% in 2024. The report outlines the firm’s perspective on the macro economy, socio-political environment, and...
ArticlesBrand News

Why African Start-up Founders Should Hire Public Relations Consultants – Israel Opayemi

For businesses, especially start-ups, to bloom and scale, they need the expertise of a good Public Relations Advisory firm for stronger brand building and best-in-class reputation management. This submission was made by one of Africa's strategic communications thought leaders, Israel Opayemi, Managing Director/Chief Strategist of leading public relations and integrated...
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