At her engaging masterclass at Entertainment Week Lagos, Njideka Akabogu, the Regional Manager for East Africa at ID Africa, shared profound insights on Influencer Marketing and Brand Communications, challenging influencers to rethink their roles and positioning in the industry. Njideka's talk centred on the concept of influencers as consultants, urging...

Navigating the influencer landscape, Iretomiwa Akintunde-Johnson, the Regional Manager for West Africa at ID Africa, delivered a captivating presentation on Saturday, December 16th, highlighting the importance of staying abreast of trends in the realm of influencer marketing during the Entertainment Week Lagos (EWL) masterclass. Dissecting the subject of trends, Iretomiwa...

L-R: Ayomikun Bamgboye, Associate Director, Sales; Vincent Anani, Associate Consultant, Digital Strategy; Racheal Otuekong, Associate Analyst, Strategy & Business Management; Ayoola Ogunyomi, Group Strategy Director; Israel 'Jaiye Opayemi, MD/Chief Strategist, and Oluwadamilola Olujide, Associate Consultant, Strategy & Business Management, all of Chain Reactions Africa at the LaPRICA Awards 2023 held...

In a highly-anticipated release, the Africa Magic Original limited series, Slum King, is now available for streaming on Showmax. The gripping drama, comprising intense episodes, allows viewers to relive the captivating narrative that originally aired on Africa Magic Showcase. Slum King follows the compelling journey of Edafe 'Majemijesu' Umukoro, a character...

When it comes to electrifying performances on stage, Afrobeats superstar Davido is one of those who has been consistent in his delivery. Come December 27th, the 'Skelewu' crooner will take the stage again and thrill music fans at Landmark Beach in Lagos. Attending the Davido concert promises an unforgettable experience...

L-R : Tijani Quwam, Silver medalist; Michael Efengbe, Project Coordinator, Cycling Lagos; Masud Garba, Gold medalist; Mr. Oluwatoyin Gafaar, Director General of Lagos State Sports Commission; Babatunde Adesina, Bronze medalist and Bamidele Adeleye, Convener of Cycling Lagos and Managing Director, BrandEscort Communications during the 2nd Cycling Lagos' Grand Finale held...

Allianz Media Limited, a trailblazer in Out-of-Home (OOH) Advertising is excited to announce the launch of its digital services, by further expanding its ecosystem into blending OOH Advertising with Online Marketing services. For decades, Allianz Media has been a trusted name in Out-Of-Home (OOH) advertising, delivering impactful messages that reach...

After a four-year hiatus, Nativeland, an electrifying festival of culture, music, and creativity, is back and set to captivate the hearts and minds of Nigerians at the beautiful Sol Beach in Victoria Island, Lagos. The event promises a unique experience of vibrant performances and a platform for the young at...

…Describes Irukera as a Champion in Protection of Consumer Rights For its conscious effort which has reset Nigeria’s market and reduced consumer abuse significantly, the Federal Competition and Consumer Protection Commission (FCCPC) has been awarded ‘Regulator of the Year’ by the Brand Journalist Association of Nigeria (BJAN), a group of...

In the dynamic and competitive world of startups, having a great product or service is just the beginning. The real challenge lies in getting the word out and convincing people to choose your offering over the myriad of alternatives available. This is where marketing comes in—a crucial element that can...