Coca-Cola launches 5Alive Pulpy, the First-of-its-Kind in the Fruit Drinks Nigerian Market
Leading beverage giant, Coca-Cola Nigeria Limited has announced the launch of 5Alive Pulpy Orange, the first-of-its-kind in the fruit drinks Nigerian market.
Thirsty for a fruit drink with the goodness of perfectly ripe fresh oranges? Then you are ready for 5Alive Pulpy Orange, the new entrant in the Nigerian fruit drink market.
5Alive Pulpy Orange Fruit Drink comes with no added preservatives, and it joins the 5Alive beverage family heritage of quality, which comprises Orange, Berry Blast, Apple, Cocopine, Citrus Burst and Pineapple Punch. 5Alive Pulpy Orange Fruit Drink gives the delicious taste of freshly squeezed orange.
5Alive brand is a leading fruit drink, and the latest addition, 5AlivePULPY is a highly-refreshing drink with no fizz in a distinctively shaped 40cl PET bottle with a top, simulating a real orange sac and it comes with no added preservatives.
After this launch of 5Alive Pulpy Fruit Drink, consumers can find the fruit drink for sale in all retail outlets across the country. 5Alive Pulpy would also be available for sale any Coca-Cola retail store across the country.
Adetunji also noted that the new brand represents the company’s unquenchable quest for exciting new prospect that will deepen costumers’ satisfaction and meet their yearning for new beverage experiences. “First, 5Alive Pulpy Orange fruit drink represents the leading innovation for which The Coca-Cola Company is renowned globally as well as a game changer for the juice business in Nigeria.”
The other five that are already doing well in the market are Citrus Burst, Berry Blast, Apple, Pineapple Punch, Cocopine and Orange, also very instructive was the fact that the launch of 5Alive Pulpy in Nigeria signaled a new beginning NBC’s engagement of local content in its business in Nigeria. While speaking about the new product, Adetunji disclosed to the delight of his audience that the juice was made by oranges sourced from Nigerian farms.
“This represents a breakthrough in our longstanding commitment to develop local supplier capacity for our juice concentrates, “Adetunji said.
Continuing he said,”Over the past couple of years; we have worked extensively to support Nigeria’s leading fruit processor, Teragro Limited, to gain The Coca-Cola Company’s ingredient supplier certification.
