EXP and Towncriers agencies have lost the juicy multi billion naira MTN Below The Line (BTL) activities account. The account has now shifted its base to Keskese Limited and Brand Activation agencies.
According to our impeccable industry source, the pitch that involved nothing less than 17 different agencies was a “real clash of the titans”, as these agencies made insightful presentations, and of course lost to the best two.
Any moment from now the new managers will start defending what they have been recruited for.
Before now EXP and Towncriers, did both managed the MTN BTL account for more than two years.
The MTN brand sponsorship activities will now be managed by BTL Solutions and Connect Marketing. The two agencies also took part in the pitch for the BTL account but were not successful
