archive2025

Brand News

The Missing Link in Nigerian PR: Why The Science of Public Relations is the Industry’s Most Important Book Yet

  Anthony Elikene For decades, Nigeria's Public Relations industry has struggled with a critical void—a unified, practical framework for measuring and evaluating public relations efforts. While global standards have evolved, many professionals across Africa continue to report results using metrics that are disjointed, outdated, or focused more on activity than...
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Sun King, IFC, and Stanbic IBTC Bank Close $80 Million Debt Facility to Expand Solar Access in Nigeria

  Sun King, in partnership with IFC and Stanbic IBTC Bank, has secured an $80 million, fully Naira-denominated loan facility to scale access to off-grid solar energy in Nigeria. This financing enables households and small businesses to adopt clean, reliable solar power without prohibitive upfront costs. By combining public and...
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