archive2024

Brand CampaignBrand News

Pulse Marketing Pens Viral Rap ‘Letter’ to the Industry on the Link Between Creativity and Strategy

https://www.youtube.com/watch?v=6gbogR9bJac As part of its groundbreaking launch, Pulse Marketing introduced Selarah by Suplé, a fictional beauty brand, in a bold social experiment that highlighted the risks of prioritizing attention over results. The fake brand campaign generated impressive buzz—achieving a 30% engagement rate and over 500 brand mentions by tapping into...
Brand News

Airtel Kicks-off 10th Edition of ‘5 Days of Love’, Feeds 6,000 across Nigeria

L-R: Head, CSR, Airtel Nigeria, Chioma Okolie; General Manager, Supply Chain Management, Airtel Nigeria, Chineze Ajua; Executive Chairman, Lagos Island East, Honourable Muibi Alade Folawiyo; Regional Operations Director, Airtel Nigeria, Peter Francis; and Head, Public Relations, Airtel Nigeria, Sam Adeoye, during the distribution of packed meals to 1,000 individuals at...
Brand News

LaPRIGA Awards 2024: Chain Reactions Africa Claims Three Deserving Recognition

L-R: Senior Multimedia Specialist, Creative & Digital, Chain Reactions Africa, Akeem Adelakun; MD/ Chief Strategist, Chain Reactions Africa, Mr. Israel Opayemi; Hon. Commissioner for Youth and Social Development, Lagos State, Bolaji Ogunlende; Chairman, Lagos Chapter, Nigerian Institute of Public Relations (NIPR), Comfort Nwankwo, and Associate Consultant, Strategy & Business Management,...
Brand News

Building Resilience Through People: How Mouka is Transforming HR Practices in Nigeria’s Manufacturing Sector

In an era where economic challenges pose significant hurdles for businesses, Mouka Limited is redefining how employee well-being and engagement can drive organisational sustainability. Speaking at the 45th Annual General Meeting of the Chemical and Non-Metallic Products Employers’ Federation (CANMPEF) in Lagos, Femi Fapohunda, Managing Director of Mouka Limited, detailed...
Brand News

Mouka Wins Most Outstanding Foam Company in Women Empowerment at WIMCA Award 2024

Nigeria’s foremost manufacturer of Sleep Products, Mouka Limited, received the Most Outstanding Foam Company in Women Empowerment award for demonstrating exceptional excellence, innovation, and impact in promoting women's empowerment on Saturday, 23rd November 2024, at the Landmark Centre Victoria Island Lagos. The award, conferred on the company by the Women...
Brand News

Karl Toriola, Senator Oluremi Tinubu, Others Awarded Honorary Doctorate at Obafemi Awolowo University

  Obafemi Awolowo University (OAU), Ile-Ife, honoured five distinguished individuals for their exceptional contributions to humanity during its 48th Convocation Ceremony, which concluded on Saturday, December 14, 2024. The honorees, celebrated for their roles in advancing societal progress, included Karl Toriola, Chief Executive Officer of MTN Nigeria; Senator Oluremi Tinubu,...
Brand Campaign

CBA Foundation: Advocating and Caring For Widows

  L-R Patrick Gomes, CEO, digitXplus; Chinwe Bode-Akinwande, Founder, CBA Foundation and Damilola Hassan , Board of Trustees member, CBA Foundation at the Walk4Hope2024 held in Lagos last week Saturday In a society where widows are most times neglected, dejected, and isolated, Chinwe Bode-Akinwande (CBA) Foundation, a non-governmental organisation founded...
1 2 3 4 52
Page 2 of 52