archive2016

  For a marketing communication campaign observer like us, it is easy to be distracted by the deluge of advertising materials and so when we came across the television commercial tagged Hollandia Evap “Correct Wazo”, we could not but interrogate the statement which gave pointers to a brand’s interesting attempt...

Zenith Bank is pleased to announce the launch of our USSD Banking service themed the ‘Easy Way to Bank.’ The solution embodies every word in that statement by enabling you perform financial transactions on any kind of mobile phone (Feature, Smartlite or Smart), without having to go on the Internet...

First City Monument Bank (FCMB) has said holders of its MasterCard, Visa and Verve cards are in for better value, seamless service and excellent experience, following the implementation of its recently commissioned technology solution, otherwise named, Finacle 10. The bank said yesterday that holiday makers will now have access to...

https://youtu.be/WF6iSB8ICfY   If you are an Etisalat subscriber you are about to enjoy more value for your money because Etisalat has introduced a special bonus offer called 'Super Recharge’ which guarantees real bonuses that can be used across all networks. With the Etisalat Super Recharge Offer both new and existing...

Known for its innovative approach, Etisalat Nigeria has added another feather to its cap by launching the Cliqlite Portal, an e-learning one stop shop for students. This demonstrates the company’s commitment to the development of the education sector in Nigeria. Speaking at the launch of the event at the Civic...

as UBA stock now best performing on the exchange Fitch International, one of the foremost global rating agencies has affirmed United Bank for Africa (UBA) Plc's viability rating at "B", as the pan-African banking group continue to sustain its benchmark asset quality and strong profitability amidst industry and macroeconomic challenges....

First Lady of Nigeria, Mrs. Aisha Buhari Leading African businessman and philanthropist, Tony O. Elumelu CON joined the First Lady of Nigeria, Mrs. Aisha Buhari and wife of the Vice President of Nigeria, Mrs. Dolapo Osinbajo at a forum and exhibition on Nigerian Women in Export which was held in...

Yves Rocher No. 1 cosmetic brand in France just opened its first store in Nigeria, at Jabi Lake Mall, Abuja on the 7th of July. The leading beauty brand, Yves Rocher (pronounced Eve Ro-shay) is based on the philosophy of Botanical Beauty and offers a range of skincare and fragrances...

The rave of the moment FalztheBahdGuy, in creative artwork illustration design covers Brandessence Magazine Latest edition. In a new edition of Brand Essence magazine, the rapper-comedian is described as ‘FalztheBrandguy’ for his many endorsements.  ...

Nigeria’s most inspiring brand campaign in the last 12 months, Pepsi Longthroat has won the Grand Poster Award at the 10th Outdoor Advertising Association of Nigeria (OAAN) Poster Awards in Lagos. The Longthroat creative beat 84 other brand entries to emerge the overall winner of the keenly contested Poster Awards....