In a spectacular display of national pride and football fervour, Life Lager, the distinguished beer brand under the esteemed banner of Nigerian Breweries PLC, declares its steadfast partnership with the Super Eagles as the Official Beer of the Super Eagles for the ongoing African Cup of Nations (AFCON) 2023.
Embedded in the rich tapestry of the South-Eastern part of Nigeria, Life Lager Beer transcends its status as a mere libation; it symbolises progress, culture, and the indomitable spirit of the Nigerian people.
The ongoing AFCON tournament stands as a pivotal juncture, bringing together the continent’s football powerhouses. It is on this grand stage that the Super Eagles, embodying the collective hopes and aspirations of millions of Nigerians, are fiercely contending for the coveted championship.
The beer brand’s resonant phrase, “Jee Turu Ugo” or “Bring Home the Glory,” serves not just as a catchphrase but as a unifying call to the nation echoing the unity, resilience, and unwavering pursuit of victory that both Life Lager Beer and the Super Eagles embody.
Life Lager Beer’s support for the Super Eagles extends beyond the pitch, aiming to harness the potency of football to unify Nigerians and celebrate their shared love for the game. Together, the goal is to bring home the glory.
Reflecting on Life Lager Beer’s enduring backing for the Super Eagles, Chima Dim, Senior Brand Manager at Life Lager Beer, Nigerian Breweries PLC, says, “Life Lager Beer has always epitomised progress and resilience, values deeply entrenched in the DNA of the Super Eagles and its ardent supporters. Our affiliation with the Super Eagles underscores a commitment to these shared values, signifying an unshakeable belief in the team’s ability to make the nation proud on the continental stage”.
“Life Lager Beer is more than a beverage; it is a celebration of life, progress, and collective success. It encapsulates the spirit of Naija, resilience, and football. As the Super Eagles have demonstrated their ability to rise to the occasion, Life Lager Beer stands shoulder to shoulder with them, echoing their resilience and determination,” adds Chima Dim.
As part of this dynamic sponsorship, Life Lager Beer will unveil a series of captivating activities and engagements for fans throughout the tournament. This includes pre-match video analyses, interviews with fans and players, and live shows on match days. The objective is to craft a comprehensive and immersive football experience that transcends the confines of the playing field.