FPL Media Sets the Pace, Wins OOH Company of the Year at 2025 Industry Awards
FPL Media, one of Nigeria’s fastest-rising Out-of-Home (OOH) advertising agencies, has been named OOH Company of the Year at the prestigious Industry Awards held on May 3rd, 2025, at the Civic Centre, Victoria Island, Lagos. This monumental recognition comes on the heels of the Industry Summit hosted on May 2nd at CIBN House, Victoria Island, with Lampe Omoyele, CEO of Nitro 121, delivering a stirring keynote on the evolution of the marketing landscape.
According to the award organisers, the honour is reserved for agencies that “demonstrate creativity, innovation and effectiveness in their campaigns and offerings.” FPL Media, they noted, “embodies the spirit of this award,” adding that “FPL has become a leading OOH advertising agency known for its innovation and impactful advertising solutions.”
With a reputation built on technological innovation, data-driven strategies, and powerful visual storytelling, FPL Media has emerged as one of West Africa’s most tech-forward advertising agencies. From Lagos to Abuja and Port Harcourt, the agency’s innovative OOH network is redefining how brands connect with consumers in real time, merging cutting-edge display systems with precision location targeting.
This latest award adds to a growing shelf of accolades for FPL Media. Just last year, the agency clinched OOH Agency of the Year at the Marketing Edge Awards, solidifying its status as an industry leader. That recognition, combined with this year’s triumph, positions FPL as the go-to agency for brands looking to make bold, high-impact statements in the outdoor space.
“This award validates everything we’ve worked hard for,” said Lanre Ashaolu, CEO of FPL Media. “At FPL, we don’t just sell space—we create brand experiences that live, breathe, and connect. Innovation is not just a buzzword for us; it’s the core of who we are and how we operate.”
FPL’s success has been driven by a commitment to integrating smart technology into every aspect of its operations—from programmatic DOOH buying to dynamic content delivery and analytics that empower clients to measure ROI in real-time. Its innovative approach has attracted major multinationals and blue-chip companies eager to tap into Nigeria’s growing consumer market through next-generation OOH platforms.
As the advertising industry continues to pivot toward digital, measurable, and immersive brand interactions, FPL Media is leading the charge, shaping the future of outdoor advertising in Nigeria and across the West African
With this landmark achievement, FPL Media not only raises the bar for what’s possible in OOH advertising but also sets a bold example for others to follow.
