Interviews

Building a Successful Brand Requires Creativity, Originality – Audu Maikori

A committee member of SURE-P (Subsidy Reinvestment and Empowerment Programme) and founder/CEO, Chocolate City Group International, Audu Maikori, has advised that a great brand is propelled by originality, creativity, and a unique value proposition in order to survive in a crowded market. Maikori, whose Chocolate City Group has promoted musical artistes such as MI, Brymo, Jesse Jagz, Ice Prince Zamani, and …

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New generation agencies understand how media works – Babaeko

Steve Babaeko leads a team of young creative talents as CEO/Chief Creative Officer, X3M Ideas. With the incursion of foreign agencies, Babaeko who has 17 years hands-on experience and nine months in the saddle as CEO, advises that local agencies must deploy insights from local culture and nuances as comparative advantage over foreign agencies in this interview with ADEDEJI ADEMIGBUJI …

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‘Consumers are at the Losing End of Promotions Ban’

As a consumer advocate and President of the Consumer Advocacy Foundation of Nigeria (CAFON), Sola Salako, has consistently canvassed for consumer rights over the years and  she has earned a front seat row in the struggle. She spoke to Raheem Akingbolu on the recent ban on consumer promotions imposed on the telecoms service providers by the Nigerian Communications Commission (NCC). …

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Sales Promo is Win-Win for Brands, Consumers – Nnochiri

AS brands continue to bombard consumers with sales promos of all shades by the day, CHARLES NNOCHIRI, Category Manager with wines and spirits marketing outfit, Grand Oak Limited, shares his thoughts on the subject and highlights who gains in this interview with BRANDXCHANGE What Are Sales Promotions? Sales promotion is supposed to be a marketing activity that stimulates purchase. Now, …

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