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David Idahoise, a Nigerian Experiential Marketing Revolutionary

He is a revolutionary of some sort, not necessarily because he is participating in or advocating a revolution; but because he has made and is making a major impact on experiential marketing, his sphere of professional practice and entrepreneurship, and, through it, the larger Nigerian society, in particular, and humanity, in general. He is David Idahoise; Managing Director/Chief Executive Officer …

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Q & A with Onyinye Ago, Senior Account Executive, LSF|PR

Onyinye Ago, Senior Account Executive, LSF|PR The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity. Reputations can be made by activating brand purpose during the …

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Brands Must Avoid Self-Promotion & Explore Ways of Using Their Existing Platforms to Communicate With Their Audiences – Chineze Amanfo

Chineze Amanfo, Lead Public Relations, 9Mobile The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity. Reputations can be made by activating brand purpose during the …

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Q & A with Richard Iweanoge General Manager, Brand & Communications, MTN

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers’ minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements of a brand and then change other attribute in order …

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We Want to Change the Design Industry in Nigeria- Naomi Smith

The Commercial Director of Gemona West Interior Designs, Naomi Smith has said that the firm is determined to revolutionize the interior designs industry in Nigeria by delivering groundbreaking designs that compares with best practice around the world. Mrs. N Smith made the comment at the recently concluded Made by Design Exhibition held recently at the Balmoral Event Centre in Victoria …

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DiamondXTra Season 11 poised to Excite Customers with Bigger and Better Rewards

Diamond Bank Plc will be launching the 11th season of itsDiamondXtra rewards programme as it rounds up its season 10 in February 2019. Speaking at an interview session held at the new corporate head office, Osita Ede, Head Consumer and Liability Products, discussed various aspects relating to the success story of the DiamondXtra project right from the very first season till date. Below …

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WE Add Real Value and Deliver Results for Clients – Vizeum Boss

Mr. Austin Efienamokwu is the Media Director/Business Head of Vizeum, a member of the Media Fuse Dentsu Aegis Network, the fastest growing network globally. The agency is globally reputed for deploying media touch points to build powerful connections between brands and consumers at speed and scale. And in Nigeria, it is rated as one of the fastest growing agencies. With …

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Nigerian Fintech Startup Paystack Raises $1.3 Million

Paystack, one of Nigeria’s most hotly anticipated tech start-ups, has just secured $1.3M Seed investment from both international and homegrown investors. The  investors include Tencent, Comcast Ventures and Singularity Investments, with participation from Spark, M&S Partners, Tokyo Founders Fund,  Blue Rinc Capital, Pave Investments, KIBS-CFY Partners, Michael Siebel, Justin Kan, Olumide Soyombo, Leonard Stiegeler and a number of Angels. The …

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Nigeria is Samsung’s Biggest Market in Africa, Says Kumar

  Sunil Kumar is the Director, Consumer Electronics, Samsung Electronics West Africa, Ltd. At the just concluded Samsung Africa Forum in Monaco, Kumar highlights on the strategic importance of Nigeria’s market to the South Korean firm, amidst other industry germane issues. Can you shed light on some of Samsung’s challenges in Nigeria so far? Definitely there are challenges, but as …

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