Interviews

World leaders from 198 countries converged in New York last week for the 78th United Nations General Assembly(UNGA) where the implementation of the 17 Sustainable Development Goals(SDG) took the centre stage. The world has 7 years left out of the 15 years timeline to achieve these universally agreed objectives, which include ending poverty,ensuring quality education,promoting good health, and providing access …

With nearly 10 years of remarkable operations in an industry that is characterised by many challenges chief among which is stiff competition, X3M Ideas has been able to rise through the storm to become one of the leading advertising agencies in Africa. And what is more impressive? The agency has established a foothold in other African markets, especially the southern …

He is a revolutionary of some sort, not necessarily because he is participating in or advocating a revolution; but because he has made and is making a major impact on experiential marketing, his sphere of professional practice and entrepreneurship, and, through it, the larger Nigerian society, in particular, and humanity, in general. He is David Idahoise; Managing Director/Chief Executive Officer …

Onyinye Ago, Senior Account Executive, LSF|PR The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity. Reputations can be made by activating brand purpose during the …

Chineze Amanfo, Lead Public Relations, 9Mobile The coronavirus pandemic continues to change the way we shop, work, socialize, travel, and much more. In a fast-moving global crisis such as the current coronavirus outbreak, brands have an important role to play. Staying true to their ambition creates a perception of integrity. Reputations can be made by activating brand purpose during the …

Richard Iweanoge, General Manager, Brand & Communications at MTN Nigeria, Talks on brand identity and brand evolution in setting a discint and desirable impression in consumers’ minds. Brandessence: What is brand evolution?Richard Iweanoge: Brand evolution simply is about transformation. It is the strategic decision to identify and retain desirable elements of a brand and then change other attribute in order …

The Commercial Director of Gemona West Interior Designs, Naomi Smith has said that the firm is determined to revolutionize the interior designs industry in Nigeria by delivering groundbreaking designs that compares with best practice around the world. Mrs. N Smith made the comment at the recently concluded Made by Design Exhibition held recently at the Balmoral Event Centre in Victoria …

Processed with VSCO with 6 preset With an eye for fashion from an early age of ten, Adebayo Oke-Lawal, creator of Orange Culture never shied away from expressing fluidity in his fashion pieces, he has become the go to designer as regards capturing the different forms of masculinity. His consistent bold fashion collections have earned him a place in Nigeria’s …

Diamond Bank Plc will be launching the 11th season of itsDiamondXtra rewards programme as it rounds up its season 10 in February 2019. Speaking at an interview session held at the new corporate head office, Osita Ede, Head Consumer and Liability Products, discussed various aspects relating to the success story of the DiamondXtra project right from the very first season till date. Below …

Mr. Austin Efienamokwu is the Media Director/Business Head of Vizeum, a member of the Media Fuse Dentsu Aegis Network, the fastest growing network globally. The agency is globally reputed for deploying media touch points to build powerful connections between brands and consumers at speed and scale. And in Nigeria, it is rated as one of the fastest growing agencies. With …