Brand Campaigns

As part of efforts to boost sales and increase its brand loyalists, StarTimes pay TV has launched a promo tagged, 2 Million Naira second anniversary promo.” According to the pay TV’s public relations officer, Mr. Celestine Umeibe, the reward programme was mapped out to celebrate the organisation’s two years of successfully operating the DTT service in Nigeria and to also …

AS part of its market development drive, Huawei Devices has launched a sales drive promotion in partnership with Etisalat Nigeria. Amongst the devices listed for the promotion includes the popular Huawei Gaga Smartphone bundled with free data packages along with the U8800, G3610 Dual SIM, and the E5 Mobile Wifi. Customers stand a chance of winning exciting gifts including brand …

GLAXOSMITHKLINE Consumer Nigeria Plc has launched a new advanced formula Sensodyne with more fluoride, more mint and less abrasion. The improved Sensodyne was unveiled to the expert community at the Nigerian Dental Association (NDA) national conference, which took place recently in Lagos. The Director, Clinical Research for GSK globally, Dr. Stephen Mason, explained that the improved formulation of Sensodyne Toothpaste …

Keystone Bank, one of the three nationalised banks, last week, commenced innovative and inventive TVC advert campaign in line with its heritage. When the bank was created last year with two other banks, marketing communication operators attributed their endurance to effective communication, which they said was central to trust in the banks. Determined to build this trust in the banking …

Cowbell Milk, the flagship brand of Promasidor Nigeria Limited has launched a national consumer promotion targeted at creating fun and excitement around the 2012 Olympic Games. The promo is tagged “Cowbell Olympic Medal Rush.” The promo which was unveiled last Friday in Lagos is expected to run for three months. Besides the promo, Cowbell Milk is also the Official Milk …

Samsung Electronics’ latest flagship Smartphone, Galaxy SIII is now available in Nigeria, only a few weeks after launch in Europe. The much expected device was formally unveiled to Nigeria phone users at Samsung Brand Shops at The Palms Shopping mall in Lekki.

As a means to boost customer experience and interaction on the social network platforms, Nigeria’s most innovative and fastest growing telecommunications company, Etisalat has introduced a new dimension through which customers can enjoy unlimited access on Facebook with its new Facebook Bundles and Facebook SMS service. The new Facebook bundles allow customers to subscribe to a daily, weekly or monthly …

Manufacturer of acquiescent and reconstituted foam products, Vitafoam Nigeria plc, has began consumer promotions to the tune of N15 million, to reward existing, constant and potential consumers, Peter Folikwe, the company’s  director of sales and marketing has said. Folikwe unveiled this recently in Lagos, stating that the promotion was Vitafoam’s way of saying thank you to its customers for their …

In what could be best described as an innovation in the Carbonated Soft Drink (CSD) category in the Nigerian market, the La Casera Company Limited has unveiled a new sugar-free fruit drink named ‘Latina’ to the consumers. The new Latina sugar-free fruit drink is available in two fruit variants – Latina Real Spanish Pear Fruit Drink and Latina Real Fruit …

The management of Bi-Courtney Aviation Services Limited (BASL) will on Monday begin activities to mark the fifth anniversary of  Murtala Muhammed Airport Terminal Two (MMA2), Ikeja, Lagos. This was disclosed in a statement by Public Relations Officer (PRO), Bi-Courtney Aviation Services Limited (BASL), operators of MMA2, Steve Omolale-Ajulo, on Thursday. According to the statement, the company is celebrating the revolution …