Brand Campaigns

For many brands, consumer engagement ends at the point of purchase. A product is bought, used, and the relationship seemingly stops there, until the next transaction. But what if a brand could mean more? What if it could transform everyday consumers into brand champions?  That’s exactly what Terra Cube is doing. The brand has always been loved for its rich …

  MultiChoice Nigeria has unveiled its annual Step-Up offer, allowing DStv and GOtv subscribers an automatic upgrade to a higher package when they pay for a package above their current subscription. This exciting initiative provides access to premium content beyond their current package. The Step-Up offer is available to new, active, and disconnected subscribers. The offer, which started Monday, January …

Telecommunications provider, 9mobile, has applauded the Federal Government and the Nigerian Communications Commission (NCC) for approving a 50% tariff adjustment—a vital initiative aimed at addressing persistent challenges in Nigeria’s telecom sector. This decision, reached after extensive deliberations, marks a significant step towards ensuring the long-term sustainability of the industry by enabling the necessary investments to enhance service quality for consumers …

The Place Restaurant, a leading quick-service restaurant chain, has launched an exciting promotion offering customers substantial savings on their favourite rice dishes. From January 13th through March 1st, 2025, food lovers, especially rice lovers, can enjoy a 20% discount on all rice meals every Monday, Wednesday, and Saturday. This timely promotion offers families and individuals a chance to indulge in …

  Bacchus Tonic Wine, a cherished name in Nigeria’s fortified wine market, has stepped into a new chapter with the unveiling of its sleek, upgraded packaging. Produced by Grandoak Limited, this relaunch reflects a commitment to innovation and premium quality, while preserving the distinct taste that has been a favorite for generations. The refreshed identity of Bacchus Tonic Wine is …

  As part of its commitment to fostering inclusivity, Fidelity Bank Plc has inaugurated the Bundles of Joy programme, a groundbreaking initiative aimed at creating supportive spaces and activities for children with special needs while addressing the psychological and emotional well-being of their parents and caregivers. The first session of the programme was held over the weekend at a dedicated …

As part of its commitment to fostering inclusivity, Fidelity Bank Plc has inaugurated the Bundles of Joy programme, a groundbreaking initiative aimed at creating supportive spaces and activities for children with special needs while addressing the psychological and emotional well-being of their parents and caregivers. The first session of the programme was held over the weekend at a dedicated facility …

This festive season, Indomie Noodles embraced the Christmas spirit by celebrating love, gratitude, and togetherness through its Season to Show Some Love campaign. Reflecting on the importance of family, friends, and special moments, Indomie aimed to make this Christmas unforgettable for Nigerians. The campaign kicked off with a heartwarming TV commercial featuring Indomie Santa, who quickly became the face of …

Peak Milk’s innovative Breakfast Café campaign concludes its nationwide tour with a spectacular two-day activation at Mushin Market, bringing its nutrition and culinary education initiative to a final destination. The Lagos activation from December 20-21 marks the culmination of a remarkable journey that has seen the Peak Breakfast Café transform markets across Nigeria, from Agbeni Market in Ibadan to Singer …

Burger King Nigeria has made a historic leap in the fast-food sector by inaugurating Africa’s first shipping container drive-thru restaurant. This innovative establishment, situated on Toyin Street, marks a significant milestone for the brand, becoming its 21st outlet in Nigeria and providing customers with a unique and convenient dining experience. Innovative Design and Economic Response Rushdi Ibrahim, Managing Director and …