Brand Campaigns

The Macallan Unveils The Reach, an 81-Year-Old Whisky Masterpiece in Nigeria

The Macallan has unveiled The Reach, an incomparable single malt whisky that reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for 200 years in Nigeria. The event was held in Lagos on Friday, February 23, 2024. Crafted in 1940 and notably the oldest expression of The Macallan brand, …

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New York Festivals partners MARKETING EDGE on New York Advertising Awards

To inspire creativity and excellence on global scale, New York Festivals, the organisers of New York Advertising Awards, is partnering with MARKETING EDGE Publications, Nigeria’s leading marketing and brand-centric media powerhouse. In the strategic and global partnership, MARKETING EDGE Publications will be promoting and covering the prestigious New York Advertising Awards. Expressing his enthusiasm on behalf of New York Festivals …

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Golden Terra Oil Campaign Rekindles Memories of Love and Tradition

In the bustling kitchens of homes across Nigeria, something magical is happening. Amidst the sizzle of pans and the aroma of spices, families are coming together in a celebration of love, nourishment, and togetherness. Golden Terra Soya Oil’s “Pour Pure Love” campaign has captured the hearts and taste buds of consumers nationwide. For Alhassan Sule, an engineer, watching the ad …

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Flour Mills Reintroduces Honeywell with the Hit “Bambamlala” Jingle!

Flour Mills, a leading player in the FMCG sector, is set to make waves once again with the reintroduction of its iconic brand, Honeywell, accompanied by the hit jingle, “Bambamlala.” This strategic move marks a significant milestone for the brand as it reenters the market with a fresh perspective and renewed vigor. The decision to reintroduce Honeywell comes when consumer …

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Terra Seasoning Cubes Redefines Value with Saver and Super Saver Packs

When it comes to seasoning, Terra Cubes has become one of the most popular household names in the Nigerian market. Its blend of carefully sourced natural ingredients which delivers consistent taste, rich mouth-watering flavor, and inviting aroma sets it apart from other seasoning cubes. Now, as part of its commitment to providing the best quality of Seasoning cube at an …

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CHIVITA Unveils Back-To-School Plan With Smart Malt Drink

Chivita, one of Nigeria’s leading beverage brand has launched a new digital campaign for its beloved kiddies brand, Chivita Smart Malt to engage and welcome children back to school. The campaign tagged, “Make the Smart Choice” reinforces the brand’s commitment to engaging mothers with more nourishing option for children, with the Chivita Smart Malk drink The campaign seeks to inspire …

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Sweet Lips Rebrands as Sweet Kiss, Reiterates Commitment to Customer Satisfaction

In a strategic move to enhance its brand identity and reflect its values, Premium Natural Sweet Wine, Sweet Lips has rebranded to Sweet Kiss. This rebranding underscores the company’s dedication to delivering delightful experiences and emphasises its renewed commitment to customer satisfaction. By adopting the name “Sweet Kiss”, the brand is poised to resonate with a recognizable identity that resonates …

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MediaFuse-Dentsu Empowers Lagos Pupils With Computers

MediaFuse-Dentsu has donated computers to Army Children Senior High School, Ikeja in a bid to empower students with the tools and resources needed to succeed in today’s tech-driven world. “In today’s digital age, access to technology is no longer a luxury, but a necessity,” said Group Chief Executive Officer of MediaFuse-Dentsu, Emeka Okeke, who was represented by the Chief Operating …

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Life Lager Beer Backs The Super Eagles’ Unstoppable Spirit

Life Lager Beer, a proud sponsor of the Super Eagles, has commended the team’s performance at the ongoing Africa Cup of Nations (AFCON) after the brilliant victory over host nation Côte d’Ivoire on Thursday. The premium beer brand has re-emphasised its support and belief in the national team to qualify from Group A and achieve success at the tournament. After …

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Jee Turu Ugo: Life Lager Cheers Super Eagles to Glory at AFCON 2023

In a spectacular display of national pride and football fervour, Life Lager, the distinguished beer brand under the esteemed banner of Nigerian Breweries PLC, declares its steadfast partnership with the Super Eagles as the Official Beer of the Super Eagles for the ongoing African Cup of Nations (AFCON) 2023. Embedded in the rich tapestry of the South-Eastern part of Nigeria, …

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