Brand Campaigns

For over 60 years, Gala Sausage Roll—Nigeria’s beloved No. 1 sausage roll—has done more than satisfy hunger. It has been a dependable companion to millions: from students and office workers to roadside traders and bus conductors. Every bite has fueled the daily grind of the Nigerian hustler. This Workers’ Day, Gala chose to give back—not with loud celebrations, but with …

Marketing Analytics Africa (MAA) is proud to announce the return of its annual marketing conference scheduled to take place on Saturday, May 24th, 2025, at the Landmark Events & Conference Centre, Victoria Island, Lagos. This year’s conference, themed “Marketing in the New Economy: Data-Driven Success in Challenging Times”, reflects the urgent need for African marketers, businesses, and policy leaders to …

  Terra Seasoning Cube has once again proven that brand engagement goes beyond just celebrity endorsements by unveiling its new set of ambassadors from everyday consumers. This initiative, which follows an open call for participation, temporarily places three everyday consumers in the spotlight, allowing them to embody the brand’s value of “Unwrapping Joy” before Terra’s main ambassador, Chioma Akpotha, resumes …

More details have now emerged about the new, critically acclaimed television commercial by FCMB Group, which premiered in Nigeria on March 10, 2025. In what has been described by experts as a first for the 42-year-old organisation, the new visual centering the Group’s subsidiaries was shot on location in over three cities and took over 1,000 people and over 16 …

  In an inspiring initiative to uplift the next generation, FlashChange and Ruth Foundation have successfully implemented the “Orphanage Skill Acquisition Assembly 2.0 program,” a skills empowerment program for vulnerable children in Alimosho, Local Government Area of Lagos state. The five-day programme, which began on Monday, April 14, was created to equip vulnerable children aged 4 to 18 years with …

  THREE CROWNS LAUNCH “DEEDS BEYOND MEASURE” RAMADAN INITIATIVE 2025 Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO, has successfully launched its 2025 Ramadan initiative, tagged “Deeds Beyond Measure.” This initiative encouraged Muslims to embrace the spirit of Ramadan through acts of kindness, community service, and spiritual growth. The “Deeds Beyond Measure” initiative featured weekly challenges designed …

  Flour Mills of Nigeria (FMN) concluded the 4th Season of its Prize for Innovation (PFI), a program to identify, support, and scale innovative solutions tackling key challenges in Nigeria’s food production. The awards ceremony, held at Radisson Blu Anchorage Hotel, Victoria Island, Lagos, and to be broadcasted on the 7th of April 2025, brought together industry leaders, investors, and …

As business confidence in Nigeria rose to the highest level in 14 months signalling a rising demand for their goods and services, Woodhall Capital International Foundation (WCIF), a subsidiary of Woodhall Capital, a leading financial advisory firm, in partnership with Mentor Intro Africa, a premier platform for connecting with the world’s foremost mentors, has commenced the training of a new generation …

  The MTN Media Innovation Program (MIP), a six-month fully-funded certificate fellowship designed for media professionals, is redefining journalism and content creation in Nigeria. Now in its fourth year, MIP, launched by MTN Nigeria in partnership with the School of Media and Communication (SMC), Pan-Atlantic University, is empowering journalists, broadcasters, and content creators with the tools to adapt, innovate, and …

  In celebration of International Women’s Month, AACE Foods Processing and Distribution Limited has partnered with Just Theatre House to support and empower female small-scale food retailers. This initiative reflects AACE Foods’ commitment to strengthening women-led businesses, fostering economic resilience, and promoting access to quality nutrition. A major highlight of the event was AACE Foods’ direct support for 10 small-scale …