Samsung Galaxy SIII Hits Nigeria
Samsung Electronics' latest flagship Smartphone, Galaxy SIII is now available in Nigeria, only a few weeks after launch in Europe. The much expected device was formally unveiled to Nigeria phone users at Samsung Brand Shops at The Palms Shopping mall in Lekki....
Nigezie Relaunch Party to be hosted by Tuface
Nigeria’s premiere 24 hour music channel, Nigezie, is back with a bang and we’re set to change the game once again! Virtual Media Network in conjunction with Now Musik and Hypertek present, the Nigezie Relaunch Party at the all new, super exclusive Rumors, 15 Oduduwa Way, GRA, Ikeja. The multiple...
Social media and its importance to brands
By Ayopo Ayodeji I read a news report in the media recently about Toyosi Akerele, the founder of R.I.S.E, a youth development organisation. She was quoted as saying her organisation can mobilise about 60 million youth. I gave her comment serious thought and was beside myself imagining how it could...
Miss La casera 2012 Receives Car, 1 Million Naira Cash Prize
On Saturday June 16, 2012, The La Casera® Company Limited, makers of La Casera®, Latina and Nirvana carbonated soft drinks convened a select Entertainment Correspondents to formally present the new brand ambassador-Miss La Casera® 2012.The venue was at the classy Autolounge Bar, Adeola Odeku and the mood was congenial as...
Etisalat provides unlimited access On facebook with new bundles
As a means to boost customer experience and interaction on the social network platforms, Nigeria’s most innovative and fastest growing telecommunications company, Etisalat has introduced a new dimension through which customers can enjoy unlimited access on Facebook with its new Facebook Bundles and Facebook SMS service. The new Facebook bundles...
Vitafoam Celebrates with N15m Consumer Promotion
Manufacturer of acquiescent and reconstituted foam products, Vitafoam Nigeria plc, has began consumer promotions to the tune of N15 million, to reward existing, constant and potential consumers, Peter Folikwe, the company’s director of sales and marketing has said. Folikwe unveiled this recently in Lagos, stating that the promotion was Vitafoam’s...
La Casera joins Free-sugar Drink market, Unveils Latina
In what could be best described as an innovation in the Carbonated Soft Drink (CSD) category in the Nigerian market, the La Casera Company Limited has unveiled a new sugar-free fruit drink named ‘Latina’ to the consumers. The new Latina sugar-free fruit drink is available in two fruit variants -...
Battle of Brands: War of the Malt Drinks
After many years as market leader, Amstel Malta from the stables of Nigerian Breweries was put on the back foot recently when Guinness launched a malt drinks war for market share with the low sugar variant of its popular Malta Guinness. As Raheem Akingbolu found out in this report, the...
Samsung partners Spinlet to Launch Galaxy Pocket Smartphone Brand
Last week, Samsung Electronics took a new initiative in product launch as it partnered Spinlet, a mobile music download and streaming application company, to launch the brand’s new Samsung Galaxy Pocket S5300 in Nigeria. The Galaxy Pocket comes with a pre-installed Spinlet application loaded with five songs and...