Articles

Brands Behaving Badly on Social Media

By Banele Rewo If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science. What do I mean? Brands along...
Articles

Branding for Small Businesses

BY NONSO NDUMANYA Brands are everywhere. They are a part of our lives, though some brands are more successful than others. What makes Mr. A sell his nicely packaged loaf of bread in a store, and Mr. B less of the same bread in another store. What makes Mrs. X...
Brand News

Bola Akingbade Retires in Style

The leading telecommunications company in Nigeria, MTN, has announced the retirement of its Chief Marketing and Strategy Officer Bola Akingbade effective June 30, 2012, following six years of meritorious service. An experienced Marketing strategist, he joined MTN after a distinguished career with Nigerian Breweries, where he rose to the position...
Brand News

Cowbell Dangles N1.5m at Gold Medalists

Each Nigerian gold medalist at the London Olympic Games has been promised a cash reward of N1.5m by Promasidor Nigeria Limited, makers of Cowbell Milk. Disclosing this yesterday, during the contract signing of the partnership between the Nigeria Olympic Committee and Promasidor at the NOC secretariat inside the National Stadium...
Articles

Managing the Newspaper Brand

Brands management is colorless. It is indiscriminate in scope of application; largely free of any form of constraints in as far as marketing is concerned. For practitioners in marketing and advertising, it is simply a way of lie. Most times when definitions are put to this concept, all such presentations...
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