The La Casera Company limited, maker of the latina Sugar-free fruit drink, has said its recent activation train to Ikeja Latina fruit was a huge success. Mr. Prahlad Gangadharan, explained that the activation is being organised to further introduce the Latina drinks to the target consumers by giving them trial...

Bunmi Oke The Chief Operating Officer/Executive Director of one of the nation’s frontline creative communication agen-cies, 141 Worldwide, Mrs Bunmi Oke, over the weekend, was elected as the new president of the Advertising Agencies Association of Nigeria (AAAN). The new AAAN president, emerged winner of the office, afte she was...

By Banele Rewo If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science. What do I mean? Brands along...

BY NONSO NDUMANYA Brands are everywhere. They are a part of our lives, though some brands are more successful than others. What makes Mr. A sell his nicely packaged loaf of bread in a store, and Mr. B less of the same bread in another store. What makes Mrs. X...

The leading telecommunications company in Nigeria, MTN, has announced the retirement of its Chief Marketing and Strategy Officer Bola Akingbade effective June 30, 2012, following six years of meritorious service. An experienced Marketing strategist, he joined MTN after a distinguished career with Nigerian Breweries, where he rose to the position...

Keystone Bank, one of the three nationalised banks, last week, commenced innovative and inventive TVC advert campaign in line with its heritage. When the bank was created last year with two other banks, marketing communication operators attributed their endurance to effective communication, which they said was central to trust in...

Cowbell Milk, the flagship brand of Promasidor Nigeria Limited has launched a national consumer promotion targeted at creating fun and excitement around the 2012 Olympic Games. The promo is tagged “Cowbell Olympic Medal Rush.” The promo which was unveiled last Friday in Lagos is expected to run for three months....

Each Nigerian gold medalist at the London Olympic Games has been promised a cash reward of N1.5m by Promasidor Nigeria Limited, makers of Cowbell Milk. Disclosing this yesterday, during the contract signing of the partnership between the Nigeria Olympic Committee and Promasidor at the NOC secretariat inside the National Stadium...

Brands management is colorless. It is indiscriminate in scope of application; largely free of any form of constraints in as far as marketing is concerned. For practitioners in marketing and advertising, it is simply a way of lie. Most times when definitions are put to this concept, all such presentations...

There has recently been an increase in the consumption of ‘energy’ drinks containing caffeine. Years back, drinks refered to as energy drinks were glucose-based and generally consideed more healthy. Energy drinks are drinks designed to increase stamina and improve physical performance. Some energy drinks are even designed especially for elite...