So-Klin premium detergent, official sponsor of the on-going Nigerian Idol season 5 TV Reality Show, has commended the exceptional production and selection process of the show. Over the years, So Klin has stamped its presence in the Nigerian detergent category as a leading detergent brand. The So Klin brand is a top-selling laundry detergent which is currently available in seven SKUs that appeal to different consumer pockets.
The brand which recently launched an excitingly aspirational new theme campaign tagged’ It’s Your Time to Shine’ basically to induce positive perception it the minds of its teeming consumers while encouraging them to aspire to the level of their dreams.
It is against this backdrop that the brand recently took up the partnership pact with the Nigerian Idol as an official sponsor throughout the current season.
Speaking during the performance of the “TOP 9 finalists, So Klin Brand Manager, Mr. Torezi Obaro expressed satisfaction on the qualification process saying the multi-layered theatre auditions, group stage performances, public voting process and the Judges Wild Card resulting to the selection of the top 12 have been spectacular.
The So klin brand recently unveiled new advertising campaign tagged “It’s your Time To shine”. The materials typify the success stories of an architect and a news anchor from childhood to successful adulthood and we believe that the Nigerian Idol show also demonstrates the journey through hardwork, dedication and passion to achieve one’s dream and shine!
However, we also believe that the coming together of the two great and iconic brands (So Klin& Nigerian Idol) is a strategic partnership which aspires to bring out the star in our youths.
Mr.Obaro said: “So Klin is excited to be part of this edition of the Nigerian Idol. Nigerian Idol resonates with the So klin brand message and expression of the raw /hidden talent in the Nigerian youth. However, it is also commendable that Nigerian Idol also has been consistent enough to remain one of the very best TV reality shows in the history of Nigeria”.