Home » Brand Campaigns » Smartphone Brand OPPO set to invest $1.43 Billion in Research & Development Globally

Smartphone Brand OPPO set to invest $1.43 Billion in Research & Development Globally

OPPO recently announced its plan to spend about $1.43billion on Research and Development (R&D) in 2019, so as to improve the company’s technological capabilities. The Founder and CEO of OPPO, Tony Chen, emphasized the company’s commitment to leverage Artificial Intelligence (AI) to develop a wide range of smart devices including smartwatches and smart home technologies to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).

5G is a trend OPPO is already embracing and as a technology company, OPPO is striving to become the first manufacturer in the world to launch 5G smartphones. OPPO will fully integrate 5G with applications and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences. Interestingly, OPPO had established a 5G team as far back as 2015 and have continued working backstage until a major breakthrough was achieved in October 2018.

To further improve its reputation for creating more personalized experiences through technology, The company has applied AI technologies across a wide range of applications including photography, facial recognition and fingerprint identification while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios.

To further improve its reputation for creating more personalized experiences through technology, OPPO has applied AI technologies across a wide range of applications including photography, facial recognition and fingerprint identification while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios.

This powerful brand envisions a future where smartphones will become intelligent personal assistants and as such are already investing in R&D to make this happen first. The tech giant will actively embrace artificial intelligence while dedicating focus and resources to cutting-edge AI technologies and applications.

The vision is to dare to explore, dare to make breakthroughs and dare to innovate. In the future, they will fully integrate technological innovation with art and humanity, to develop smart devices and smart homes with the smartphone at their core.

For more details, please contact OPPO Nigeria PR Team: Joseph.adeola@dxnigeria.com

About The Brand

OPPO is an innovative smartphone brand ranked No 4 in the world according to IDC. As at today, OPPO provides cutting edge smartphones to over 200 million people all over the world. OPPO is popular for its stylish smartphone designs, quality photography experience and the status symbol it provides to its users.

For the last 10 years, they have been focusing on manufacturing camera phones with unparalleled photography technology breakthroughs. OPPO was the first mobile brand in the world to launch smartphones with 5MP and 16MP front cameras. They were also the first mobile brand in the world to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a selfie trend in the world.

When it comes to premium smartphone design and state-of-the-art camera technology, OPPO is a trendsetter in the global smartphone industry.

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