The Chief Executive Officer, Skye Bank Plc, Tokunbo Abiru, has renewed the bank’s commitment to personalised customer service as the new focus of the bank’s retail banking strategy.
He disclosed this during the unveiling of a television commercial on its digital banking solution; SkyeXperience, a statement on Wednesday indicated.
The television commercial which is titled, “You Are in Control” expresses the unique value proposition of the product to include its Omni channel, self-service and uniform sign-on across multiple devices.
Speaking during a session held at the bank’s corporate headquarters, Abiru said, “Today, banking is no longer about the physical building but where you are and the device you are using. SkyeXperience is therefore designed to give our customers, a seamless and consistent transition from one channel to the other without any hindrance.”
The bank’s Head of Strategic Brand Management, Nduneche Ezurike, described the TV commercial as a compelling narrative in consumer lifestyle which is a complete departure from the traditional approach where organisations attempt to talk at customers about their size, strength, resilience and reliability, among other value propositions.
He said, “The SkyeXperience TV commercial can best be described as personal benefit advertising in which the consumer is the source of power and the A to Z of everything. It depicts a conscious effort to engage the consumer in his ecosystem by interpreting his lifestyle and communicating the benefits SkyeXperience offers the consumer.”
On his part, a veteran Nollywood and film producer, Charles Novia, gave a critical review of the commercial. According to him, production–wise, the SkyeXperience TV commercial has aesthetic value.
“For us in film making and commercial production, it is one of the things we look out for. It is pleasing to the eyes. It is important to note that it was shot with full high definition camera – one of the highest available today. Also, the use of motion graphics was well executed,” he said.
Earlier, the Group Head, Product and Innovation Group of the bank, Ndubuisi Osakwe, noted that the bank had historically championed payment systems with multiple solutions that address payment solutions including channels, tablets, desktops and mobile phones for mobile and internet banking.
He said, “The market has evolved and today we are moving to the next level where the device you’re using does not limit you to the kind of service you get. Hence, the SkyeXPerience world delivers internet banking on the go (one solution that fits all your banking needs). We call it Omni-channel, in which the experience is uniform, easy to use and a single sign-on across all devices.”