Usave Nigeria recently celebrated its first year of successful operations following the opening of its flagship store in Maryland, Lagos in June 2016.
Shoprite introduced Nigeria to world-class shopping through its core business promise of lower prices when the supermarket chain first launched in the country a little over 10 years ago.
Africa’s largest retailer subsequently introduced Nigeria to another unique retail concept with the opening of its first Usave store at the Purple Mall in Maryland in 2016.
Shoprite Usave is underpinned by the simple philosophy that “When we save, Usave”. The grocery chain removes the cost of packaging and other trimmings out of the value chain, offering customers a range of basic food and household items at even greater discounted prices.
“It’s been a great first year and we’d like to thank our customers for their loyal support,” commented Shoprite’s Regional Manager, Olufemi Oke.
Shoprite is the leading retailer across Africa and is the brand of choice for many consumers across the African continent. Shoprite’s large following of loyal customers can be attributed to its ability to offer the widest range of products and the highest standards of freshness and quality whilst always maintaining the lowest prices.
Shoprite first entered Nigeria in December 2005, when they opened a store in The Palms shopping centre in Victoria Island, Lagos. Shoprite has since opened stores in Surulere, Ikeja, Apapa, Festac, Osapa, Maryland and Sangotedo in Lagos; and other stores in Enugu, Ekiti, Ibadan, Kano, Abuja, Ondo, Imo, Anambra, Abia and Ogun
The format is focused on areas too small to sustain a full supermarket and has been an effective strategy used to increase the Shoprite Group’s market penetration in Africa. Over 358 Usave outlets are already operating successfully in eight countries on the continent, including South Africa, Namibia, Ghana, Malawi, Swaziland, Lesotho, Angola and Mozambique. For any more information on Shoprite please visit the website – http://www.shoprite.com.ng/page/50-about-us