BlackBerry Ltd (NASDAQ:BBRY) and Samsung have collaborated to announce a new marketing partnership in Africa. Samsung has stated that it will entail BBM, BlackBerry Messenger, in its Android app, along with its very own ChatOn Services.
BBM will be a part of Samsung Messaging Services that comes installed with all Android phones manufactured by Samsung. The BBM app for Android phones is presently on a closed beta testing phase. However, the Canadian company has said that the feature will be available in Samsung Apps store the day it launches officially.
Alexandra Zagury, managing director of BlackBerry, South and Southern Africa explained that the BBM is capable of becoming a top messaging client throughout the world. Samsung happens to be a leading Android phone manufacturer in Africa. Zagury mentioned that through this collaboration, BlackBerry has found a great partner as Samsung to grow with.
Zagury is expecting the initial arrangement to grow and entail areas of collaboration between two companies.
She also said that the agreement is not an exclusive one and BBM app for Android can be downloaded through Google’s Play Store.
The instant messaging app platform is evolving at an alarming rate throughout Africa. As per recent reports, there is an estimated 10 million users of Whatsapp in South Africa alone. The continent is also becoming a target by WeChat.
BlackBerry is still a major smartphone brand in Africa, although it is experiencing hurdles like users shifting to other phone companies.
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