Last week, Samsung Electronics took a new initiative in product launch as it partnered Spinlet, a mobile music download and streaming application company, to launch the brand’s new Samsung Galaxy Pocket S5300 in Nigeria. The Galaxy Pocket comes with a pre-installed Spinlet application loaded with five songs and enough credit for consumers to purchase five additional songs from the massive music catalogue available through the Spinlet app.
The partnership allows for a ground-breaking opportunity for consumers to enjoy their favourite music on an advanced new smartphone with TouchWiz UI multi-tasking and Wi-Fi capabilities.
The market for digital music in Africa has been untapped by any of the major music services. The Spinlet model allows independent musicians and bands in Africa to sell their music alongside other more prominent artistes in Africa and from around the world. Spinlet also provides artistes with tools to better understand their fan base and interact with them through social media.
By providing the application pre-installed, Samsung significantly increases the amount of listeners and potential buyers of these artists’ music. “In a country riddled by piracy, the free streaming and pay per download model that Spinlet and Samsung are providing to the market really helps create value in fans eyes and a revenue stream for artists,” says Eric Idiahi, Spinlet chairman.
According to Daesong Ra, business manager, mobile division, Samsung Electronics West Africa, “Our proposition offers consumers a smart phone experience that is not only affordable but ‘clearly different, clearly smart.’” The Samsung Galaxy pocket comes packed with over 400,000 free apps, faster internet connectivity at an amazing retail price of N18,900.