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Promasidor flags off new Loya Milk promo

Loya Milk, from the stable of Promasidor Nigeria Limited, has launched a new consumer promo tagged ‘It’s What’s Inside That Matters.’ The new promo, which will run from February 1 to May 31, was unveiled at a press briefing in Lagos, attended by many dignitaries including Loya Milk brand ambassador, Don Jazzy.

Speaking at the event, Kachi Onubogu, commercial director, Promasidor Nigeria, stated that the promo was a way of rewarding loyal consumers of the brand.

“The Loya ‘It’s What’s Inside That Matters’ promo has been designed to reward our loyal consumers who have brought us thus far. Today, we are unveiling another fantastic activity to reward and excite our consumers all over Nigeria, as we give out millions of cash and 12 brand new cars over the space of four months, from February 1 to May 31,” Onubogu said.

Explaining the promo mechanics, Onubogu said there would be no draws; all the prizes would be won instantly.

“Our lucky consumers have to look inside any Loya 400g or 900g promotional pack to find their coupon or sticker with a unique code. It could be an instant cash prize of N1,000; N2,000; N10,000; or N20,000, which can be redeemed at any branch of Zenith Bank nationwide. It could also be the star prize of a brand new car. We will be giving out three brand new cars (Hyundai i10AT) every month to lucky consumers, redeemable here in our office,” Onubogu said

In his welcome address, Keith Richards, managing director, Promasidor Nigeria Limited, said “Loya Milk has risen to be Nigeria’s fastest growing brand.

“Since its re-launch in 2010, Loya Milk has gained the hearts of its target audience and has risen to be Nigeria’s fastest growing brand. This has been made possible by the immense support we receive from our media and trade partners. For this, I extend our unreserved gratitude. Our story of success cannot be complete without mentioning our passionate and loyal consumers who have stayed with the Loya Milk brand, despite choices available to them. That is why in Promasidor Nigeria, we always find a creative way to reward our customers for their patronage and loyalty.”

It would be recalled that Don Jazzy whose real name is Michael Collins Ajereh was recently named the brand ambassador of Loya Milk in Lagos.

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