Visa has signed a discount agreement with Genesis Cinemas that will give mVisa customers access to exclusive movie ticket offers.
Speaking of the partnership, Olukemi Okusanya, Country Manager, Visa West Africa said: “This partnership is a part of our ongoing commitment to giving Visa customers benefits that are meaningful to their needs, passions and lifestyles. Since the launch of mVisa in July, we have partnered hundreds of merchants who are already receiving payments via the platform nationwide.”
He went on to say that as part of the partnership process, Visa is training new and existing merchants on how to receive payments via the QR codes, set up their apps, check for real-time notifications of payments and access to sales and transactions history.
He stated further that customers who purchase movie tickets using mVisa on Thursdays will pay as low as 300 Naira. There is also a 20 percent discount on all tickets purchased on any other day of the week.
The offer which is currently open to customers of Diamond Bank, Ecobank, Fidelity Bank, First Bank and Zenith Bank will end in November, 2017.
Access Bank and FCMB customers will enjoy the offer within the next few weeks.
We are in the final stage of launching mVisa withGTBank, Sterling Bank and UBA. This means that more and more merchants will join the ecosystem over the next few months,” Okusanya added.
mVisa is one of several initiatives that Visa has undertaken to accelerate the global migration from cash to digital commerce.