Nigerian music industry is no doubt a big deal, and this music buffs all agree to as Nigerian artistes now tour the world, and African radio airwaves are saturated with Naija music.
There are hundreds of websites and blogs dedicated to news, discussions and downloads of Nigerian music. Also, there are satellite TV channels, which broadcast exclusively Nigerian music content.
It is not often to find a brand that reads the yearnings of its consumers, even when they are silent, and gives them exactly what they need.
This is what Nigerian Breweries has done through its premium lager, Star, with its new mobile application, Star Music App. The Star Music App is exactly what young music buffs in Nigeria have been yearned for. Not only has the app help them to identify with the brand, but has also got to enjoy great music and a premium user experience.
Underneath the simple-looking UI, the app packs a lot of punch with fully developed sections dedicated to upcoming artistes, feature articles from music journalists and industry insiders, exclusive releases, news scoops, videos and user-generated favorites.
In addition to the news, gists and gossip, particularly for those that want to keep up-to-date with the activities of their favorite celebs, the App also provides a great selection of Naija latest songs and videos for music lover, as though it were a collaborative mixtape from Nigeria’s hottest DJs.
One good thing that sets the Star Music App apart from typical music streaming app is that it does not focus just only on discovering and listening to music, neither does it place emphasis on getting users to explore back-content from its content library.
Its chronological order of content, with the newest content first makes unique and structured in a way that helps users to explore newer content, much like a typical Nigerian music blog.
In this regard, the app is trying to do something unprecedented in Nigeria by combining the functions of a curated content streaming service with that of a music magazine and occupying those market spaces as one single platform.
Another major unique feature of the app is that all its contents are carefully curated, with emphasis placed on providing only premium content to users.
Music and video content, playlists, emerging artistes and charts are crafted and managed in such way that only the best of content is delivered.
Daily, music tracks and videos are selected to be featured, and what this does is that it saves users, the hassle of trawling through the platforms searching for great content as all the hard work has been done for them.
With Star Music App, users are given daily notifications regarding what music, video or news content is currently hot and will be of interest to them.
Users of the mobile app are able to access content directly from their home screens using widgets, and they are also able to make use of the nifty bulk-download feature to download multiple tracks at simultaneously. Again, users who do not want to download content are able to stream it, and the app is upfront about data usage, which is likely to be a hit with mobile data consumers.
Unlike Jay Z’s Tidal, which has been in the news lately, Star Music App is completely free to use. The app is available on desktop, mobile Internet and Android, which gives users the freedom to stream or download, and incorporates entertainment news, features, exclusives and scoops.
All its contents are carefully planned and ordered for the user’s convenience and provide a platform for emerging talent to be heard and discovered. Meanwhile, the premium beer, Star, has announced the kick-off of its new game show, Star Football Superfans.
The game show, a first of its kind is an engrossing campaign that will test the passion, knowledge and skills of football fans and provide them with a platform to be seen and celebrated.
According to Corporate Media and Brand PR Manager, Nigerian Breweries, Edem Vindah, the idea behind the new TV game show is to reward fans, who over the years have shown loyalty to the football game as well as the Star lager beer.
“Star is a brand known for always rewarding its loyal consumers and this game show is another way to do so. Over the years, we have been very active in ensuring that people’s passion are rewarded and well too. It’s been music for a while, but this time, we bring football to the table,” he said.
He noted that the game show is another of Star’s numerous platforms of rewarding its consumers’ loyalty and amplify their passion, following the success of Star Trek, Star Quest and most recently, Star The Winner Is, adding that the campaign will cover selected bars in Nigeria, radio, online and TV versions to allow for participation from fans all over the country.
“We understand that football fans are everywhere in Nigeria and this is why unlike others, we didn’t restrict this campaign to TV,” he stated. The game show will air on Africa Magic Channel 154 on Thursdays 8pm and AIT on Fridays 9pm.