A new online classified platform, Efritin.com, designed to provide a market place for buyers and sellers to exchange used items directly, has been launched into the Nigerian market place.
The company which began business operations in the country about three months ago is said to have recorded tremendous growth, as it provides an added value to its customers, who are first contacted within 48 hours to verify their basic identification details which are documented.
Speaking at a media conference held during at Protea hotel in Ikeja, Babak Tighnavard, Chief Operating Officer, Saltside Technologies said, Saltside Technologies is the parent company of Efritin.com and Saltside Technologies was founded to build leading online marketplaces in underserved markets, creating sustainable value for the community.
Tighnavard mentioned that Efritin has expanded from 4 employees in 2011 when it commenced operations to over 500 employees in Ghana, Bangladesh, Sri Lanka and now Nigeria, adding that their success story in each market is hinged on doing things locally and employing quality staff.
Zakaria Hersi Head of Efritin.com disclosed that the name ‘Efritin.com’ meaning ‘Everything’ in pidgin language stems from the company’s way of doing things locally in each market which has been a major part of their success story.
He further explained that the new online classified platform is focused on providing a safer platform for buyers and sellers to meet and exchange items, adding that the platform deals only on used items because of the trading culture of Nigerians, the high volume of offline marketplaces and the large economy around unused goods.
According to him, “Efritin places high value on offering a safer platform, which is why all sellers must be physically verified on their platform within 48hours of posting an advert before it goes live. The verification is a one-time process and the ads go live within 4 hours after verification.”
Hersi also said that Efritin has taken into consideration the stress and traffic level for moving from one location to the other and has gone a step further to provide convenience for their customers by offering a delivery service for buyers and sellers who have agreed on a transaction.
The Efritin Delivery services have started operations and are delivering items under 3kg within Lagos.