Out-of-Home Advertising business received a major recognition within the week as the Chief Executive Officer of New Crystal Communications, Engineer Dozie Mbanefo was conferred with the National Productivity Order of Merit Award (NPOM) by President Muhammadu Buhari alongside with 14 other eminent Nigerians.
The outdoor advertising practitioner who has equally been nominated for Creative Leadership in Outdoor Advertising practice by MARKETING EDGE Brands & Advertising Excellence Awards 2018 is a thorough-bred professional whose sorjourn in the outdoor advertising sector has been hallmarked by revolutionary and innovative products in the competitive Nigerian out-of-home environment.
Conferring the award, at the event held at the NAF Conference Centre and Suites, Kado, Abuja, President Muhammadu Buhari described Mbanefo as one of the few young Nigerian entrepreneurs who are creatively impacting the Nigerian Corporate Sector through their productive inputs. The president who said no nation can attain prosperity without vibrant and productive citizens, commended Mbanefo and other awardees and enjoined other Nigerians to emulate.
In his remarks to newsmen at the occasion, the New Crystal Communications CEO thanked the President for the honour and recognition and pledged to do more in contributing to national economic growth and development in all areas and fields that he has been operating.
Specifically, Mbanefo said, “this award (NPOM) is certainly a clarion call to work. I am more challenged to do more, I am more encouraged to be one of the champions of growth and prosperity for motherland and I assure all my clients and other Nigerians that I won’t disappoint. Rather, I am poised to do more and create more innovative products in both the out-of-home business and all other areas of our endeavours”, he said.
Engr. Mbanefo, a seasoned Engineer who has over 18years experience with an MBA degree has also undergone several courses on Advertising and Marketing both within Nigeria, United Kingdom and USA is one of the pace-setters of modern Nigerian OOH. He has an Outdoor Advertising working experience that spans over 15 years both in Nigeria and outside. He is also a registered member of the Advertising Practitioners Council of Nigeria (APCON).
He has been in management level in Outdoor Advertising for over 10 years. He has gathered a lot of experience working on multinational and government accounts across several goods and services ensuring that the accounts in his control have the best. He has also been involved in development of data and tools for accessing efficiency of Out-of-Home Advertising.
With over 50 digital boards spread across the country, his out-of-home advertising company, New Cristal Communications is undoubtedly a major player in the business of Out-of-Home advertising. The agency continues to expand its footprints and as such currently has more than 1,000 outdoor displays across West Africa.