Nigeria’s leading ICT company, MTN, has introduced a dynamic tariff plan tagged, MTN Zone. The service will enable subscribers to enjoy as much as 100 percent discount on their calls depending on where they are making the calls. Consequently, customers will be able to make significant savings on their phone calls and enjoy much more value for the money spent on the network.
Chief Marketing Officer, MTN Nigeria, Mr. Larry Annetts, in a statement said, “MTN Zone is a service which offers attractive discounts to customers depending on the prevailing discount rates available on the cell site from which the customer receives signal.”Explaining further, he said customers will be advised of discounts available in the area they are through a service called cell broadcast. Available discounts will be displayed on the screens of their phones, he said.
“MTN Zone ushers our customers into another delightful era of control over their spend on calls. They can decide to delay certain calls till they get to their homes or offices where they usually enjoy generous discounts on calls,” he explained.
Annetts said the service had been successfully run on a pilot phase in some select locations in the country and was later fully developed and activated in Lagos, Rivers, Imo, Anambra, Ogun and Bayelsa States.
He said for customers to take advantage of the service, they would need to activate cell broadcast on their phones, which is a feature accessible via the ‘Menu’ of all handsets, and must be turned on to enjoy the service. To turn on the service, all a subscriber will have to do is to type and send *135*1# to a short code.
“Our cell broadcast messages are updated and transmitted regularly to keep customers abreast of prevailing rates where ever they may go within the area of coverage of this service,” he said. The updates will be displayed on the telephone’s screen.
MTN Corporate Services Executive, Mr. Wale Goodluck, said the introduction of MTN Zone is consistent with the resolve of the company to provide more value for every kobo spent by customers on the network. He said this resolve motivated the ongoing nationwide modernization and swapping-out of the network to provide more capacity and much improved quality of service. He urged subscribers to avail themselves of this new service