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Life Begins at 9 as Etisalat Nigeria Becomes 9mobile

By now you would have heard that Nigeria’s most innovative telecommunications company, formerly known as Etisalat Nigeria recently morphed into 9mobile, unveiling the new name and logo whilst promising to continuously provide innovative and value-adding propositions which it has delivered since inception 9 years ago.

At a press briefing in Lagos, Chief Executive Officer, 9mobile, Boye Olusanya, said the new brand identity reflects the bold and creative attributes which the organization shares with its valued subscribers.

The telco said that the new name and brand is a deliberate representation and confirmation of its Nigerian heritage and 9ja-centricity.  Although its name and brand changes, it assured its customers that the values on which it operates remain the same.

Vice President, Regulatory and Corporate Affairs, Ibrahim Dikko; Chief Executive Officer, Boye Olusanya; Chief Financial Officer, Funke Ighodaro and Vice President, Marketing, Adebisi Idowu all of 9mobile at the launch of 9mobile’s new brand identity​
Vice President, Regulatory and Corporate Affairs, Ibrahim Dikko; Chief Executive Officer, Boye Olusanya; Chief Financial Officer, Funke Ighodaro and Vice President, Marketing, Adebisi Idowu all of 9mobile at the launch of 9mobile’s new brand identity​

The new logo, a number-themed one, represents resilience and continuity and also reflects the network’s futuristic perspective. The colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth as well as the brand’s ‘Nigerianness’.

Rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration, as 9mobile guards its position as the most customer-centric and leading innovative telecoms company in Nigeria.

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