The La Casera Company limited, maker of the latina Sugar-free fruit drink, has said its recent activation train to Ikeja Latina fruit was a huge success.
Mr. Prahlad Gangadharan, explained that the activation is being organised to further introduce the Latina drinks to the target consumers by giving them trial opportunity to relish the taste of the new drink.
“Because Latina is a sugarfree carbonated soft drink with real fruit content offering a great taste, we are targeting youthful, on-the-go Nigerians who are health-conscious and value quality in whatever they consume. The hassles of modern life can sometimes get us down – we are saying ‘Hey, have a Latina and lighten up with its combination of Refreshment, Wellbeing and Vivacity.”, he said.
Also speaking at the event, the General Manager-Marketing, Mr. Dave van Rensburg disclosed that plans are in high gear to ensure that Latina reaches all the nooks and crannies of the country. “Even as we have worked out an effective distribution plan to make sure all Nigerians gets to taste of the Latina goodness, we are determined not to compromise on the quality that makes our products so popular in the first place.”