With a focus on consumers who crave great-tasting, refreshing beverages that will boost their physical and mental well-being, the La Casera Company Limited, makers of such leading CSD brands as La Casera Apple and the Latina Range of Sugar Free Fruit Drinks, has formally introduced Nirvana Soda Water and Tonic Water drinks into the Nigerian market.
La Casera Launches Nirvana Soda Water & Tonic Water into Market
Speaking at the Launch which recently took place in the relaxed ambience of the Lagos Yacht Club in Victoria Island, Head of Distribution of the La Casera Company Limited, Mr. Guna Sekaran, revealed to members of the Press that a lot of thought and research had gone into making the two Nirvana Drink variants.
“We recognise that there is a significant segment of the Nigerian market that demands premium, affordable quality drinks. As the name Nirvana implies, these Drinks offer a great-tasting and refreshing escape from the stress and hustle of daily life. Nirvana Soda Water is a refreshing low calorie drink, which appeals to young and sociable upwardly-mobile professional Men and Women. They enjoy feeling and looking good so they tend to go for low-calorie or zero-calorie soft drinks either on the go or at their favourite hangouts.”
On Nirvana Tonic Water, General Manager Marketing, CBTI, Mr. Dave Van Rensburg, also emphasised that it offered many of the same qualities as Nirvana Soda Water variant “if you are looking for a great tasting drink which offers refreshment and comes at an affordable price, then Nirvana Soda Water is the drink for you. Nirvana can also be used as cocktail mixers or consumed on its own, as it offers a refreshing time for mind and body along with its unique great taste. But whether one chooses Nirvana Soda Water or Nirvana Tonic Water, they are great-tasting, refreshing and affordable quality drinks that suit a sociable lifestyle and which gives a physical and mental boost to the consumer.”
The Nirvana Tonic Water and Soda Water variants have now been officially launched into the market; The Products have enjoyed massive demands from consumers because of the great taste and affordability.