Lagos, Nigeria, Friday, May 3, 2013: In demonstration of its appreciation to the remarkable efforts and unparalleled loyalty being portrayed by its numerous distributors, The La Casera Company Plc, makers of La Casera – one of the leading brands in the Carbonated Soft Drink (CSD) market recently dazzled its esteemed trade partners by rewarding them with over 500 prizes worth several Millions of Naira for their performance in the year 2012.
Tagged ‘Soaring Higher’, the occasion was graced by more than 500 trade partners from the four business regions; the West, East, North and South converged at the high profile Oriental Hotel, Lekki, Lagos in the evening of Friday May 3, 2013 for the 2013 Partners’ Conference in an atmosphere of celebration, jubilation and merriment.
The high point of the event was the announcement and presentation of several prizes ranging from recharge cards, generator sets, plasma television, luxury cars and a grand cash prize of 7million naira to the top winners as they were all celebrated and lauded for their impressive achievements for the year 2012.
The ecstatic Trade Partners could not hide their emotions and happiness as they cheered and applauded winners as they were called to the podium to receive their gifts in what was the biggest reward scheme ever from The La Casera Company Plc.
In his welcome address at the occasion, the newly appointed Chief Operating Officer of The La Casera Company Plc. Mr. Dileeban Ponniah expressed the company’s appreciation to the trade partners for their continued loyalty and esteem partnership over the years which he said was responsible for the success of the brand.
Mr. Ponniah noted that 2012 was a very positive year for the Company and the Brands La Casera, Latina and Nirvana which was evident in the overall performance of the company as they grew in volume, reached more consumers across the country and beat industry growth rates in a year which saw tough trading conditions.
He charged that the trade partners must be ready to take all brands of the Company to the enviable position they have taken the La Casera Apple drink which is now a household brand in the Nigerian Carbonated Soft Drink category.
Responding on behalf of the trade partners, the Co-winners of the grand prize and Managing Director of M/s AYI Ventures & M/s Divine Plaza expressed their appreciation to The La Casera Company Plc for always encouraging and rewarding them, noting that the quality of the brands has made their sales for the year extremely impressive and has made them to continuously patronize The La Casera Company.
He encouraged other trade partners to continue to support the company and all the brands of La Casera Company Plc thereby making it one of the leading Carbonated Soft Drink Companies in Nigeria.