At an event in Lagos last weekend, owner of Johnnie Walker brand unveiled the product’s new campaign, Keep Walking Nigeria and equally announced Samson Siasia, former Super Eagles player and coach, as the first Nigerian Johnnie Walker brand ambassador.
Johnnie Walker is the world’s leading blended Scotch whisky. The Keep Walking Nigeria campaign will celebrate individuals who achieve their goals despite the odds, and seek to inspire the nation to Keep Walking.
Attended by a host of high profile Nigerian entrepreneurs, politicians, businessmen and celebrities, guest speaker, Samson Siasia, made one of his rare public addresses and inspired the esteemed guests with his own story of personal progress. The first Nigerian to be recognised as a Johnnie Walker Giant, Siasia’s ideals as a person, a former player and coach are in harmony with those of Johnnie Walker himself and the brand philosophy of ‘Keep Walking.’
Sharing with the assembled guests the story of his own journey through life so far and how he is determined to Keep Walking to achieve his goals, Siasia moved the audience as he told how, throughout his life, he had always believed in himself and had been determined to make a success of his life. Relating personal progress to his passion for football, he said, “One thing I have learnt: when life tosses you the ball, play it; because nothing can stand in the way of a man who believes in himself.”
A poignant video featuring Samson Siasia narrating his own story of personal progress was unveiled at the Keep Walking Nigeria event.
Introducing Siasia at the event, Sesan Sobowale, corporate relations director of Guinness Nigeria plc and Diageo Brands Nigeria, said, “Johnnie Walker is proud to be associated with Samson Siasia – striker, coach and proud Nigerian – as he continues his journey through life. Like many of us, he has faced obstacles and challenges on his journey, but his determination to overcome these hurdles to achieve his goals, epitomizes the Johnnie Walker philosophy to Keep Walking.”
Recognised as a mark of status in over 150 countries around the World and the number one choice of the World’s Scotch whisky experts, Johnnie Walker is a brand that stands for personal progress, for having a dream and for having the courage to pursue it relentlessly.
In his role as a Johnnie Walker Giant, Siasia joins other African Giants, Manu Dibango, who has released over 25 albums over the course of his musical career and in 2004 was appointed a UNESCO Artist For Peace; the incredible Ethiopian long distance runner, Haile Gebrselassie who was named a Giant in honour of his unprecedented accomplishments, which have encouraged thousands to follow in his footsteps; and Ghanaian Kofi Amoabeng, who as a successful entrepreneur, has been chosen as a Giant to inspire the younger generation of entrepreneurs.
Other Johnnie Walker Giants include Formula One hotshot, Lewis Hamilton as well as Richard Branson, arguably the world’s most famous entrepreneur.
With over 170 million bottles sold every year in more than 200 countries, five bottles of Johnnie Walker are consumed every second of every day, according to brand owners, Guinness.