Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has launched a new national consumer promotion tagged the ‘Indomie Super Millionaire Promo’ to reward it’s esteemed and loyal customers.
The promo which would run while the stock lasts would produce at least 2000 winners every week; 7 of which would be millionaires and the other winners comprising of the consolation prizes.
Speaking during the media briefing in Lagos on Thursday, Mr. Deepak Singhal, Managing Director, Dufil Prima Foods Plc, said, “there will be a weekly draw which will produce a minimum of 7 millionaires on a weekly basis and also other gift items would include IPADs, Air conditioners, Fridges, Laptops, TV Sets, Mixers/Grinders, Fans, cartons of indomie and lots of other prizes.
Singhal explained that for consumers to participate and win any of the gift prizes during the promo, they must buy a promo carton of Indomie noodles, check the wrapper for a code and text the code to 20050 and get a confirmation text almost immediately with no extra charges incurred.
Each promo carton of the Indomie Super Pack will contain indomie sachets with the promo wrappers. The winners will be announced through a televised weekly draw, and can redeem their prizes by furnishing the wrapper and confirmation text. The codes of the weekly winners would also be published in the national dailies across the country.
Also speaking at the media briefing, the Head of Marketing, Dufil Prima Foods Plc., Mr. Manpreet Singh expressed the company’s appreciation to their ever loyal customers for their continuous patronage and making indomie their number one noodles choice over the years.
“Indomie is the category’s leading brand of noodles in Nigeria so it’s fitting that we’re launching the category’s largest-ever-national consumer promotion.
As a caring brand, we wish to use this first-of-its- kind promotion to reward our loyal customers for their patronage and commitment over the past years” he said.