In furtherance to FrieslandCampina WAMCO Nigeria’s flagship brand Peak Milk current campaign tagged ‘Drink Milk Everyday’, the Kwara State Governor’s wife, Mrs. Omolewa Ahmed has been named the milk ambassador during the flag off of the campaign in Ilorin. Ahmed preference as the first milk ambassador for the brand, according to FrieslandCampina WAMCO, is as a result of the motherly role she demonstrates towards every indigene of Kwara State.
The company believes this would further enhance and drive the Peak Milk’s brand effort to ensure per capita milk consumption in state is increased. Speaking at the kick of the campaign in Kwara State, the Senior Brand Manager, Joshua Abuh stated that the campaign is as a result of research the company carried out in the country with respect to how Nigerians use milk. He said, “What we discovered was that even though Nigerians appreciate the goodness of milk and know that it is nutritious, they do not take it regularly.
On the average, people consume milk twice a week which is too low if they will get all the benefits that are there in milk.” He however, appeal to the first lady to use her growing influence to encourage her people to imbibe regular intake of milk. Responding to her appointment, Ahmed thanked Peak for the honour and pledged to be a good ambassador of such a novel initiative.
She emphasised the need for everyday milk intake was an essential necessity for daily growth. The campaign which had already engaged consumers in Edo, Benue and Oyo, moved to Kwara State to engage consumers via community forum, where governor’s wife presided over, campuses, primary and secondary schools.