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Fidelity Bank Partners A.Y.E for the World’s Biggest Entrepreneurial Reality TV Show

Fidelity Bank, one of Nigeria’s entrepreneurship/youth friendly financial institutions partner with Africa’s foremost Entrepreneurial empowerment organization, Africa’s Young Entrepreneurs on The A.Y.E Reality TV Show; The world’s biggest entrepreneurial TV program.
The reality show which is now aired for 13 weeks on key African TV stations is set to attract over 65millions viewers both on TV and Online. The program screened over 25,000 Nigerian entrepreneurs from every discipline, creed and race of which some pitch their business ideas to an international diverse panel of judges which includes Mr. Stephen Read, International Business Coach; Zunaid Amod, Development Partner (Barclays); Raliat Oyetunde, Lead Consultant (Prinsuit Global); Best Selling Author/Business Coach, Tiamara Williams; and A.Y.E President, Summy Smart Francis.
Commenting on the Partnership, Fidelity Bank’s MD Mr. Nnamdi Okonkwo noted that “Nigeria; Africa’s most populous country recently exited the worst economic recession in 29 years. The rate of unemployment rose to 14.2 percent in the Q4 of 2016, from 13.9 percent in Q3, with the number of unemployed Nigerians increasing by 351,015 persons, according to the National Bureau of Statistics (NBS). This form of partnership is thus critical to putting the Nigerian economy on a sustainable growth path and stimulate entrepreneurial spirit amongst Nigerian youths. He further stated that Today, there exists a plethora of Non-Government Organisations (NGOs) in Nigeria with a specific interest in youth empowerment. Consequently, choosing the right partner is critical to accomplishing our strategic goals and objectives however, A.Y.E stands out in so many ways.” In the last four years, A.Y.E has built a reputation on identifying, showcasing and equipping budding and emerging entrepreneurs with relevant resources to either commence or scale up their businesses.
“As a dependable Bank highly committed to growing the economy, Fidelity is on a laudable mission to equip Nigerian youth with necessary knowledge, skills and capabilities to ensure that they can take advantage of the myriad of business opportunities inherent in the country. In pursuit of this, we are constantly searching for key partners that are closely aligned to our strategic objectives. Africa’s Young Entrepreneurs (A.Y.E) is one of those partners” said Mr. Kenneth Opara General Manager, Fidelity Bank.

During the formal announcement of the Partnership, Mr. Summy Smart Francis the A.Y.E President said that Fidelity Bank Collaboration with the organisation will enhance its major objective of entrepreneurial advocacy and empowerment. ” I must confess that we were approached by several banks but having studied the impacts, SME schemes and entrepreneurial friendly products of several financial institution, Fidelity Bank stood out considering the interest of our members and SME’s generally.
While giving details about the partnership, Joy Michael; A.Y.E West African Regional Manager said that “the partnership is more like a marriage and we are surely looking at a long time relationship. We are quite aware that because of the project being one of its kind in Africa for Africa by Africans and also considering its massive media reach, it will attract several other investors and sponsors so therefore there is need to identify a trusted financial partner at the early stage.”

“The show is a weekly menu of amazing ideas, startling facts, statistics and some interesting insights into the economics of Nigeria and Africa as a whole. A heady mix of entertainment, edutainment and infotainment! It is aired on DSTV Africa Magic Family, 6pm on Sundays; TVC, 8:30pm on Sundays; One Music, 9pm on Sundays and Wazobia Max by 8pm on Sunday. It will also run Mondays, 10.30am on STV; Fridays, 6pm and 8pm on NTA and Play TV respectively and Saturdays, 3pm on Wazobia TV, 9:30pm on Rave TV” stated Mr. Garth Deacon, the show Producer.
Over the years, A.Y.E has been endorsed by all levels of Government, Non-Government Organizations and has also received several humanitarian awards across The African region.
According to Prof. Yemi Osibanjo, Nigeria’s Vice-President who is very much interested in the initiative and has endorsed it said, “this is one of the most innovative ideas coming out of Africa because it addresses perhaps the most crucial issue in Africa’s economic development which is how to leverage on knowledge, creativity and innovation so as to be at par with many developed world economies within the shortest possible time”.

For more information, partnership and advert placements on the Reality Show and other A.Y.E programs, call
08060040620 or email joy@ayeonline.org

Watch the videos below to see the intriguing reality TV show pilot and promo

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